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How to Make your Beauty Routine More Eco-Friendly

Retail TouchPoints

With that in mind, one habit to consider paying extra attention to is your beauty routine. A recent report states that brand transparency regarding environmental sustainability remains a top priority for cosmetics and personal beauty care consumers. Packaging Takes Center Stage So what does sustainable beauty really mean?

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What is Customer Loyalty?

Smile.io

Loyal customers are the ones who eagerly await every product release you announce and shout your brand from the rooftops. But what exactly is customer loyalty? We’re going back to basics in this post to learn what customer loyalty is.   Table of Contents  What is customer loyalty?

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The Best Ecommerce Customer Loyalty Programs by Industry

Smile.io

The following list was put together to inspire you when putting together your own loyalty program and brand community, no matter what you sell or what stage you’re at.   Customers not only get to show off their artwork to a like-minded community and inspire others—they get rewarded for doing so!

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How to Build Customer Loyalty in the Beauty Industry

Smile.io

Valued at $523 billion, the beauty industry has scaled dramatically over the last decade, becoming more innovative and trend-focussed, with many brands finding unique ways to own the customer journey. These three things alone make loyalty and the beauty industry an essential combination.

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Bot Rot: 5 Reasons Why Retailers Need to Ensure Products Go to People

Retail TouchPoints

From negatively affecting customer loyalty to damaging brand reputation to skewing analytics and spiking ad spend — when you’re selling to bots, a sale’s not just a sale. Bots break down customer trust and loyalty. Every retailer knows loyal customers are your most valuable asset. Let’s look at why.

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Subscription Commerce Snapshot: Discounts are Out, Content and Community Are In

Retail TouchPoints

More brands in categories like beauty, skincare, health and wellness — what Burt calls the “traditional powerhouse” categories — are investing in subscriptions, but there is also net-new demand in categories like oral care, where consumers that buy an electric toothbrush can get subscriptions for the replaceable head as well as the toothpaste.

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As ‘Appointment Retailing’ Use Cases Expand, More Brands See Value

Retail TouchPoints

consumer health concerns still loom, according to survey data from Shopkick. Brands from auto to beauty have embraced appointment-based service to improve shopper satisfaction and maximize revenue opportunities. Even with vaccinations beginning to roll out across the U.S., Appointment-Based Benefits Apply Across Categories.

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