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How to Make your Beauty Routine More Eco-Friendly

Retail TouchPoints

With that in mind, one habit to consider paying extra attention to is your beauty routine. A recent report states that brand transparency regarding environmental sustainability remains a top priority for cosmetics and personal beauty care consumers. Packaging Takes Center Stage So what does sustainable beauty really mean?

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How Kroger Strengthened Customer Loyalty by Sharing its ‘Passion’ for Sustainability

Retail TouchPoints

Many factors go into customer loyalty, from the most basic (offering quality products that shoppers want) to more emotionally driven considerations. So alcohol is often the last item, as well as health and beauty items and flowers. Case in point: the Kroger Zero Hunger Zero Waste initiative. Barbara Connors. “We

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What is Customer Loyalty?

Smile.io

Loyal customers are the ones who eagerly await every product release you announce and shout your brand from the rooftops. But what exactly is customer loyalty? We’re going back to basics in this post to learn what customer loyalty is.   Table of Contents  What is customer loyalty?

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The Best Ecommerce Customer Loyalty Programs by Industry

Smile.io

The following list was put together to inspire you when putting together your own loyalty program and brand community, no matter what you sell or what stage you’re at.   Customers not only get to show off their artwork to a like-minded community and inspire others—they get rewarded for doing so!

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How to Build Customer Loyalty in the Beauty Industry

Smile.io

Valued at $523 billion, the beauty industry has scaled dramatically over the last decade, becoming more innovative and trend-focussed, with many brands finding unique ways to own the customer journey. These three things alone make loyalty and the beauty industry an essential combination.

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GNC Adds Same-Day Delivery with Shipt, Enhances Ecommerce Experience

Retail TouchPoints

GNC has partnered with Target subsidiary Shipt to offer same-day delivery of its health and wellness products across the U.S., and also has teamed up with e-Spirit to enhance its ecommerce customer experience.

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Purina Pilots Interactive Endcaps in Pet Aisles of 200 Supermarkets

Retail TouchPoints

Purina is launching the pilot with education on the Purina ONE 28-Day Challenge, showing pet owners the health differences its products can make over a four-week period. The technology has been used in categories such as beauty, CPG and accessories, primarily in department store environments.