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PPC Management Software for eCommerce Websites: Is It Worth It?

Inflow Insights

If your eCommerce business wants to scale up your pay-per-click (PPC) campaigns, you might wonder if PPC management software is the solution. Everywhere you look, these tools promise simpler and quicker campaign management, automatic recommendations and bid adjustments, and savings on hiring costs for PPC experts.

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PPC Management Software for eCommerce: Is It Worth It?

Inflow Insights

When eCommerce businesses want to scale up their pay per click (PPC) campaigns, they may wonder if PPC management software can help. Companies selling this type of software promise simpler and quicker campaign management, automatic recommendations and bid adjustments, along with savings on hiring costs for PPC consultants.

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5 Takeaways & 2 Book Recommendations from Inbound 2017

Inflow Insights

For example, last year, he wrote 300 blog posts and only 8 (2.6%) made a difference to his business. Using inclusive copywriting (tips here included using neutral pronouns, limiting the use of humor and cultural references, and keeping language simple – Casandra recommended using Hemingwayapp.com for this).

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Find Your Top-Performing Products & Categories with our Free eCommerce Reporting Template

Inflow Insights

In this blog, I’ll walk you through how to use the different sections of this Google Data Studio Report to inform your marketing campaigns and drive the most revenue for your online store. For example, if your “Coloring Books” category performed well last September (back-to-school season!), I’ll focus on the former in this section.

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How to Create Inclusive Content for Everyone

Kissmetrics

Inclusive content is any form of media (such as a blog post, a video, an image, etc.) When it comes to blog posts, that means the words do not hurt or divide, the images represent as many different people as possible, and the structure makes the content as accessible as possible (through clear fonts, image alt tags, etc).

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4 inbound marketing hacks to boost engagement and conversions

GetElastic

So, for every epic blog post that you write, also write an epic meta with an actionable title. Instead, keep yourself updated with new SEO trends with these recommended SEO blogs, SEO Roundtable and Search Engine Journal. Booked 51 times in the last 24 hours. In fact, better CTRs will help you with SEO. Source: Dropbox.

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The Growth Hacking Cheat Sheet for Beginners

Kissmetrics

In a blog post that Sean published back in 2010 , he wrote that a growth hacker is “a person whose true north is growth. When starting out, they were simply buying PPC ads and running social campaigns to drive traffic to their site that would ideally lead to sales. So, what concrete ideas or examples are considered growth hacks?

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