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10 PPC Landing Page Best Practices

Groove

Whether you're just getting started with eCommerce PPC or are already a self-proclaimed expert when it comes to social media advertising and Google Ads, these PPC landing page best practices will help you optimize your ad campaigns and, hopefully, convert more visitors into leads or customers (depending on your company's goal).

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How to Use PPC For Brand Awareness

Kissmetrics

You can boost brand awareness with PPC (pay-per-click) campaigns that show your ads to people across the internet, including on SERPs, social media sites, in-app ads, banners on websites, and more. How Do PPC and Paid Social Campaigns Increase Brand Awareness? You can continue to run a PPC campaign while watching two goals.

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4 Reasons Why You Should Get AdWords Certified

Kissmetrics

If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses. If you own a PPC agency, how are you supposed to compete with so many other companies? In 2017, they generated $73.8

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Paid Search Strategy: 4 Tips To Drive More Customers

Groove

In this blog, we're sharing 4 tips to optimize campaigns and increase revenue: Use audience targeting. To help your eCommerce store find the right audience, we recommend using the following in your paid search strategy: Affinity markets. Paid Search Strategy: 4 Tips. Conduct a competitive audit. Demographics. Purchase intent.

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Instagram Marketing Tips: 10 Ways To Boost Your Social Media Strategy

Groove

In this blog, we share 10 Instagram marketing tips to help you enhance your social media branding strategy, build a brand community and drive eCommerce sales. Instagram is a social media platform meant for sharing photos and videos. Instagram Marketing Tips To Drive Traffic & Conversions. Sell e-gift cards directly on Instagram.

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9 AI Tools For Media Creation

Kissmetrics

On a seemingly daily basis, new AI tools emerge to help people create articles, video scripts, logos, and more. Let’s Enhance is also recommended for real estate and e-commerce, where you need clear, high-quality images. It turns your videos into 3D animations with quick editing options and filters. Premium costs $14.95

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How to Create Stellar Niche Paid Ad Campaigns

Kissmetrics

If you post photos, videos, and other types of online content about your company on your owned social media channels, it’s called “owned media.”. These include: sharing your business post on their LinkedIn Page retweeting your content posting photos and videos about your products and services on their personal blog, etc.