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What is Programmatic Buying For PPC?

Kissmetrics

You opt for a PPC campaign to promote your products on Google. Advanced ad targeting capabilities means access to high-converting consumers who are more interested in the products or services you offer. Why You Should Use Programmatic Buying in Your PPC Campaigns. A PPC campaign can lead to thousands of impressions and clicks.

PPC 277
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PPC Management Software for eCommerce Websites: Is It Worth It?

Inflow Insights

If your eCommerce business wants to scale up your pay-per-click (PPC) campaigns, you might wonder if PPC management software is the solution. Everywhere you look, these tools promise simpler and quicker campaign management, automatic recommendations and bid adjustments, and savings on hiring costs for PPC experts.

PPC 110
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PPC Management Software for eCommerce: Is It Worth It?

Inflow Insights

When eCommerce businesses want to scale up their pay per click (PPC) campaigns, they may wonder if PPC management software can help. Companies selling this type of software promise simpler and quicker campaign management, automatic recommendations and bid adjustments, along with savings on hiring costs for PPC consultants.

PPC 92
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How to Create Inclusive Content for Everyone

Kissmetrics

More than half of consumers want to purchase from companies that prioritize diversity and inclusion , according to a report by Zendesk. While having a target audience may help narrow your focus and improve your PPC campaigns, it won’t necessarily win you any fans when it comes to your content. How can I make my content more inclusive?

Article 277
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How to Increase B2B Sales 150% During a Slow Q4

Kissmetrics

The person already trusts your brand and is ready to give you their money because the personal recommendation came from a friend, family member, or colleague. If that’s not enough to get you opening up a Google AdWords account, this will: PPC ads yield 50 percent more conversions than organic advertising. Don’t have a list?

B2B 290
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How to Keep Optimizing Your Ecommerce Store through Disruption

Omnisend

Mastermind behind eCommerce Masterplan, a resource hub and online summit for brands, she runs two award-winning podcasts, has written 5 books, and is a sought-after keynote speaker and panelist across the industry. Chloë Thomas: All the privacy changes that are coming in place with the tech giants, they appear to be good for the consumer.

eCommerce 148
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5 Ecommerce Traffic Generation Strategies You Should Be Performing in 2019

Shopping Signals

That’s why I’ve asked them to let us in on their top 5 recommended traffic generation strategies for this year. You need them to promote your brand if you want consumers to give you a second thought – or even a first glance for that matter. Incentivizing shoppers may be the oldest trick in the marketing book.