Remove Books Remove Customer Data Remove Customer Experience Remove Omnichannel
article thumbnail

Exclusive Q&A: Stores Should Become a ‘Digital Mosaic of Attraction’

Retail TouchPoints

It might sound strange to say this about a place where some 80% of transactions actually take place, but brick-and-mortar stores represent an underutilized resource, according to Sarah Jarvis, co-author of the second edition of Omnichannel Retail: How to Build Winning Stores in a Digital World. How do you give them value more easily?

Books 251
article thumbnail

As ‘Appointment Retailing’ Use Cases Expand, More Brands See Value

Retail TouchPoints

“There are some business types — for example large grocery or big box stores — where appointments may not be a requirement in the future,” said Cimarron Buser, President and CEO of the Appointment Scheduling & Booking Industry Association (ASBIA) in an interview with Retail TouchPoints.

Retail 268
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Three Focus Points Of Advanced Personalization: What, Where, Who

Retail TouchPoints

Today’s retail CMO is responsible for the entire customer experience — not just branding and messaging. With this accountability comes the need to think deeply about how all customer touch points connect to deliver an agile, profitable and personal experience that resonates with each and every customer.

eCommerce 179
article thumbnail

Behavioral Segmentation: How it Boosts Customer Engagement

Omnisend

Understanding customer behavior is essential for any merchant. The right customer data can help drive your buyers to make more personalized purchase decisions—and this is where behavioral segmentation comes into play. And how does it improve customer engagement? Reading Time: 2 minutes. What is Behavioral Segmentation?

Customer 114
article thumbnail

The 8 best Dotdigital alternatives for 2023 (free and paid)

Omnisend

Reading Time: 11 minutes Dotdigital is a popular customer engagement platform. It’s known for its data-driven approach to improving customer experiences. It allows you to connect with your customers via many marketing channels , such as email, SMS, live chat, and push notifications. Omnisend G2 rating : 4.5/5

article thumbnail

Nordstrom ups the ante with new loyalty program

Steve Dennis

Here the brand is simply providing a tangible value exchange for increased shopping behavior (and better access to customer data). While this program feature incentivizes customers to increase their spending, many customers will respond because they are essentially leaving money on the table if they don’t.

article thumbnail

How to Cross-Sell Retail Products

Omnisend

A few months ago when searching for a unique gift for her book-loving brother, Sue stumbled upon a bookworm’s dream. Scrolling the online shop unearthed pages upon pages of novelties, from a “Book Nerd” t-shirt to Stephen King socks. Chances are likely that Sue will return to the site when in need of a book-themed gift again.