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What is Programmatic Buying For PPC?

Kissmetrics

A study found programmatic ad spend will top $59.45 Advertisers were required to purchase impressions from publishers, negotiate terms for ad inventory, and send proposal requests to get their ads out into the world. It was costly in most cases and, worse, inefficient. Video is a leading driver in programmatic advertising.

PPC 277
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SEO Copywriting: How to Write Content For People and Optimize For Google

Kissmetrics

In the marketing world, they’re often referred to as “creatives.” If you want to build a thriving online business and survive in the everchanging world of SEO, your job is to create useful content that’s interesting, persuasive, and well-optimized for search engines; and you have to do it consistently. A copywriter does. Yes it does.

SEO 317
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How to Increase Online Bookings Amidst Revenge Travel

UpSellIt

Cooped up, fed up, and ready to get out into the world. Show them when there’s only a few reservations left at a certain hotel or within a certain price point. This is a great time to create packages that allow prospective travelers to seamlessly combine hotel bookings, flights, cars, and experiences. What is Revenge Travel?

Travel 109
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A Marketer’s Guide to Working Remotely

Kissmetrics

For marketers, creating promotional materials, meeting clients, and completing projects from home, hotel, coffee shop, library—basically anywhere with an internet connection. In fact, 72 percent of employers believe remote work leads to increased employee retention. Working From Anywhere in the World.

Marketing 309
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The Marketer’s 5 Step Guide to Beacon Technology

Kissmetrics

While the technology was slower to catch on, studies predict the industry will grow by more than 75 percent by 2026. They can transmit from 1 to 70 meters and up to 450 meters in some cases. Concierges at Starwood Hotels & Resorts use beacons so that they can greet guests by name upon arrival. It doesn’t end there.

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4 Psychological Triggers Used In-Store that Ecommerce Can Use to Increase Urgency and Drive sales

SellBrite

From Amazon being the world leader in terms of ecommerce sales to small business entrepreneurs setting up shop via social media, ecommerce is moving and shaking the retail industry. Here’s an example of how we’ve automatically applied branding to six templates: Case Study: Very. Case Study: Swarovski.

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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

My first year attending, I rode the bus from hotel to expo center along with representatives from Nordstrom, Walmart, Macy’s and more. Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night.

Workshop 419