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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

E-sellers will leverage social channels more than ever. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

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The Top 7 Fashion Ecommerce Trends (and How to Enable Them)

Omnisend

If ever any industry fully embraced ecommerce, it’s fashion. According to Shopify’s Fashion Industry Report , the fashion industry will reach a whopping $713 billion by next year. That number is largely influenced by the industry’s domineering growth, as indicated by ecommerce fashion industry statistics from Statista.

Fashion 148
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Nordstrom Takes Stake in Topshop Brands, Launches Joint Venture with ASOS

Retail TouchPoints

Now, Nordstrom will have the exclusive multi-channel retail rights for both brands in all of North America, including Canada, and own a minority stake globally. The companies also are in discussions to create multichannel showcases for several ASOS brands for Nordstrom customers.

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Enter Chat Commerce: Tips for Implementing the Newest Form of Consumer Engagement

Retail TouchPoints

However, by enabling Chat Commerce, retailers are able to gather and apply data in a rapid fashion. Social media users are on smartphones, tablets and a range of other devices, so having a multichannel marketing strategy that reaches out to users on the platforms they use most is essential.

Consumer 247
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Best POS Systems

Kissmetrics

Today, there’s an abundance of options to go round for companies of all sizes. you’ll find the best POS system that’s right for your company below. POS apps, mobile POS systems, open-source systems, multichannel systems, touchscreen POS systems, self-serve POS systems, and cloud-based POS systems are the different types of POS systems.

POS 306
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How to Manage Your E-Commerce Inventory

ChannelAdvisor

Real e-commerce companies must manage multiple moving parts of their business — the most complex of which is inventory management. Keeping inventory updated across multiple channels is hard work, especially during peak selling seasons. The more channels you list on and the more SKUs you have, the more complicated the process can get.

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How to Create a Strong Influencer Marketing Strategy

ROI Revolution

Multichannel posting is ideal to increase awareness and engagement, but the content should always be optimized for each platform. Influencer Marketing vs. Affiliate Marketing The affiliate and influencer industries are converging rapidly as brands realize that these channels can provide clear value.