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Frugal Shoppers: The Untapped Shopper Base You Can Reach to Win the Holiday Sales Season

Retail TouchPoints

Smart brands and retailers will take advantage of an extended holiday season by giving consumers what they need and by focusing on a particular shopper base that might not have been on their radar last year: frugal shoppers. ’ This shopper base is made up of consumers who only want to buy at a discount.

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Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

Propelled by new technologies and heightened consumer demand, some segments that had been slower to gain traction online finally moved into the digital fast lane — cars , adult beverages and even trees , to name just a few. And yet, the consumer demand is there, and it’s becoming hard for retailers to ignore, no matter their category.

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Comparing Talkoot and Akeneo for product information management

Talkoot

Talkoot is a PIM built to help direct to consumer brands create valuable, trusting relationships with their customers on every product page through more consistent, accurate and powerful product storytelling. Talkoot began as an agile PIM to help global apparel and footwear brands craft compelling, accurate product stories across channels.

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Top Market-Driven B2B eCommerce Trends of 2021

GetElastic

1) M-Commerce is on the rise: Mobile has continued to transform the B2B landscape, with more and more consumers demanding seamless, aesthetic, and flexible mobile experiences. BCG characterizes these trends by the emergence of “a new generation of B2B customers” that “look for the same digital experiences they encounter as consumers”.

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Amazon Prime Day 2020 Prep (Part 1): The New Normal in a New Ecommerce World

ROI Revolution

At the same time, Prime Day is a time when consumers are eager to buy , creating increased opportunity for brands to leverage their websites and other marketplaces to drive sales. This halo effect makes it critical to have a strategy that encompasses all of your marketing channels. What is the future of Prime Day?

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The Art of Retail: Balancing Retail Brand Experience In-Store and Online

OrderDynamics

After all, retailers are striving to rapidly adapt to evolving consumer demands. As e-commerce adoption increases, today’s customer journey is spread across multiple channels such as website, mobile app, physical store and social media. Several studies point out that customers still prefer in-store shopping. Beacon Me Up.

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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. Consumers Are Shopping in More Locations Than Ever. 54% shopped at ecommerce marketplaces.