Remove Channel Remove Consumer Remove Fashion Remove Specialty Retailers
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Increasing Revenue from Email: The Definitive Guide for Fashion, Apparel and Specialty Retailers

Sailthru

When it comes to digital marketing channels, none is more reliable than email. It produces more ROI for retailers — an estimated 4300%, according to the Data & Marketing Association — than any other. Consumers also prefer receiving promotional content via email. At the same time, email isn’t a standalone channel.

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Customer Base, Digital Capabilities and Strategic Synergies are Driving Valuations in DTC Mergers and Acquisitions

Retail TouchPoints

The mergers and acquisitions market remains strong for direct-to-consumer firms that operate across a spectrum of channels, but investors are now going back to the fundamentals and targeting companies with evidence of economic success.

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Graf Lantz Seeks Growth Without Sacrificing Product Quality or Sustainability

Retail TouchPoints

Initially known for its Merino wool-crafted coasters, the brand has ventured into adjacent categories including kitchen, workspace and fashion. Our founders are not consumers in context of the ‘consumerist culture,’” Gopinath explained. Our growth and the loyalty we’ve gotten is largely from specialty stores,” Gopinath revealed.

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Holidays, World Cup Drive New Metaverse Activations from Ralph Lauren, VS&Co, PacSun

Retail TouchPoints

For brands it’s a unique opportunity to tap into the fan fever surrounding one of the world’s largest sporting events while consumers also are in a festive mood. PacSun ’s new seasonal campaign is all about the metaverse, highlighting the youth retailer’s presence in consumers’ virtual and physical lives.

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The State of eCommerce Subscriptions in 2020

ESW

Consumers find subscription services appealing for several reasons, says Christopher George , Co-Founder of SUBTA. Most importantly they allow the consumer to engage in a relationship with the brands,” he says. “In Over two-thirds of American consumers (69%) have multiple subscriptions and 28% have at least four.

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How COVID-19 Created the Store of the Future

retailnext

For years retailers have been talking about the store of the future, how to compete with Amazon, and how to best serve today’s digitally driven customer. The pace has been maddeningly slow – both as an executive in retail technology and as a consumer. So how do retailers know how well their initiatives are performing?

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A baker’s dozen of provocative retail predictions for 2018

Steve Dennis

As much attention as e-commerce gets it turns out digital channels’ influence on brick & mortar shopping is far more important for most brands. In fact, many retailers report that more that 60-75% of their physical store sales are influenced by a digital channel, hence the rise of the term “digital-first” retail.

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