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How T-Shirt Brand Goodlife is Using CPG Tactics to Conquer High-End Fashion

Retail TouchPoints

In 2014, fashion veteran Christopher Molnar decided to go after a white space he felt was being overlooked by the big fashion houses — premium essentials. Molnar grew up in the fashion business — his father helped launch Hugo Boss into North America in the ‘70s. Product that Delivers on its Promise.

Fashion 272
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Increasing Revenue from Email: The Definitive Guide for Fashion, Apparel and Specialty Retailers

Sailthru

When it comes to digital marketing channels, none is more reliable than email. It produces more ROI for retailers — an estimated 4300%, according to the Data & Marketing Association — than any other. So why wouldn’t retailers prioritize increasing revenue from email? At the same time, email isn’t a standalone channel.

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Customer Base, Digital Capabilities and Strategic Synergies are Driving Valuations in DTC Mergers and Acquisitions

Retail TouchPoints

The mergers and acquisitions market remains strong for direct-to-consumer firms that operate across a spectrum of channels, but investors are now going back to the fundamentals and targeting companies with evidence of economic success.

Customer 223
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HBC Splits Saks OFF 5TH Into Online and In-Store Businesses — a Path Other Brands May Follow

Retail TouchPoints

The department store retailer took a similar route by dividing Saks Fifth Avenue into distinct ecommerce and brick-and-mortar companies — a move that could become a trend among apparel and specialty retailers. Saks OFF 5TH provides a compelling assortment of brands to fashion-seeking customers at the best prices.

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Graf Lantz Seeks Growth Without Sacrificing Product Quality or Sustainability

Retail TouchPoints

Initially known for its Merino wool-crafted coasters, the brand has ventured into adjacent categories including kitchen, workspace and fashion. However, the brand has especially profitable relationships with the specialty retailers that focus on curating unique products from emerging and lesser-known brands.

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Holidays, World Cup Drive New Metaverse Activations from Ralph Lauren, VS&Co, PacSun

Retail TouchPoints

1 on RalphLauren.com, the Ralph Lauren app, the Polo-67 app, in select Ralph Lauren retail stores and at specialty retailers including Bodega , Citadium , Highsnobiety , BSTN , LVL Gaming hub , Beams and CMG Central World. The physical apparel capsule collection will be available on Nov. 2, 2022, exclusively on RalphLauren.com.

Games 273
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The New Next for Retail

OracleBlogs

Stores closed and workers and consumers were sheltering at home, leaving fashion and specialty retail footfall at a near standstill. Next, the decision is on where to deploy the inventory across channels and locations. Then COVID-19 hit, and a new reality emerged.