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Productsup Raises $70M to Help Online Sellers Manage Their Omnichannel Presence

Retail TouchPoints

Channel management platform Productsup has raised more than $70 million in Series B funding to advance its product development and M&A activity as it continues to expand globally. We’re in a new era of commerce where outdated approaches are no longer effective.

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Harmonizing Digital and Traditional Channels: Navigating Brand Management Challenges in the CPG Industry

Wiser

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. This is particularly challenging when considering the diverse channels and regions through which products must be marketed.

Channel 78
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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. Finally, “innovative” capabilities would incorporate personalization or tailored results based on consumer context and past behaviors. The result? Loyalty programs.

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3 Predictions for the Future of Omnichannel 

Retail TouchPoints

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. In fact, Retail TouchPoints has seen the number of channels used to conduct business grow year after year in its annual Omnichannel and Fulfillment Benchmark Survey.

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Engage3 Helps Retailers Optimize Pricing Across all Channels

Retail TouchPoints

Engage3 aims to help retailers grow revenue and drive store trips by tracking and optimizing their price image through the Omnichannel Intelligence module, part of the Price Image Management suite.

Channel 253
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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. Investing in digital channels can make the difference between a highly profitable pivot and stock waiting in the warehouse for the end-of-season sales.

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Announcing Forrester’s First Now Tech On Cross-Channel Campaign Management In Asia Pacific

Forrester eCommerce

In case you missed, Now Tech: Cross-Channel Campaign Management In Asia Pacific, Q1 2021 is out, where we covered 27 key CCCM players in the region. The pace of consumer behavior change has mutated this year as a […]. Contextual. Personalized. – The three words that every customer longs for and every marketer strives for.

Channel 251