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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. Once you get used to the interface and set up your account, you’ll appreciate that GA4’s SEO analytics and reporting capabilities are much more powerful than UA. The good news?

eCommerce 258
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eBay SEO for Beginners: The Complete Guide to Optimizing Your Listings

SellBrite

That’s where eBay SEO can help. SEO, which stands for search engine optimization, is the practice of making your listings more appealing to the algorithms that determine which pages show up in search results. If your eBay listings are optimized with rich information, they can show up higher on Google as well.

SEO 144
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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Unfortunately, the way most people look at conversion rate usually leads to incorrect conclusions about impact, efficacy, and strategy. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization. How Do You Calculate Conversion Rate? Traffic Channels.

Channel 113
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eCommerce Migration Checklist: How to Migrate Your Website Without Losing Your SEO

Inflow Insights

Otherwise, you risk a hit to SEO that affects your traffic, conversions, and revenue. Most eCommerce migration checklists present a vague list of SEO factors to consider, without giving you a real, strategic workflow to follow that avoids those errors. What is the best eCommerce platform for SEO to migrate to?

SEO 123
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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

This is understandable, but the way most people look at conversion rate leads to incorrect conclusions. The main issue is this: Conversion rate changes over time are far more influenced by traffic channel mix than by improvements to the site. Case Study 1: Site Updates That Appear to Have Lowered Conversion. Seasonality.

Channel 60
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The Existential Threat to Ecommerce

Retail TouchPoints

Ecommerce brands are desperately looking for people with expertise in merchandising, customer experience, site design, conversion optimization and countless other roles, but the available talent pool simply doesn’t exist. Brands can’t easily redeploy in-store personnel to their ecommerce channel. What will Become of Ecommerce?

eCommerce 289
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An Inside Look at My Digital Marketing Agencies Around the World

Kissmetrics

From there, he moved to help businesses of all sizes grow through digital marketing and conversion optimization. We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising. Why We Started Neil Patel Digital.

Marketing 275