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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

With innovative technology and data solutions, retail stores can deliver highly targeted offers to engage customers. Invest in Technology Solutions. To stay ahead of the curve, retailers can utilize technology to track the purchases customers make across different channels.

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Customer data: Which retailers are leading the way?

365 Retail

Rhone: Leading the way with omnichannel retail Rhone , the premium performance lifestyle brand, decided to maximise the value of its omnichannel customer data to deliver personalised customer experiences. Rhone is using Amperity to find and retain its top customers, a particular point of emphasis amid an uncertain economy.

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How to Sell Across Channels and In-Person with Shopify POS Go

Ecommerce Platforms

Shopify POS Go is a mobile point of sale device for running your entire back office from one small module. There, you can speak to a sales representative or sign up for a free trial of Shopify altogether. Quite bit, actually. We’re beyond excited about the launch of Shopify POS Go, for both merchants and consumers.

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Why Two Cannabis Retailers are High on In-Store Tech and Innovative Design

Retail TouchPoints

Through an interactive activation , attendees can venture through the shopping experience and see how the brands combine high-touch service and immersive technology to better serve consumers. Everything from the millwork to the fixtures and technology drive a brand story. Plus, the interactive RFID stations are a ‘must-see.’

Retail 354
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A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Optimizely

But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. But what if you could eliminate the gap between data and marketing execution? Own your customer data.

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Retail Media: Everything You Need to Know

Retail TouchPoints

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). Building an advertising business is a significant investment that requires time, talent and technology expertise.

Retail 285
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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

of retail sales coming from brick-and-mortar, and about 15% of retail sales coming from digital. But since the onset of the pandemic, we’ve seen a massive shift, as foot traffic flatlined and consumers turned to digital channels to buy essential and nonessential goods.”. How are brands communicating in this new normal?

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