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Webinar: Salesforce Survey Takes The Pulse Of Marketers And Global Consumers

Retail TouchPoints

On August 12 at 2 pm Eastern, the Retail TouchPoints (RTP) webinar, Analyzing The Shift To Digital From 7,000 Marketers And 1B Consumers Worldwide , will reveal answers to these and other key questions. Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives.

Webinar 274
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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment. Data will fuel the shift to digital, according to expert contributors to the recent Retail TouchPoints (RTP) webinar, Analyzing The Shift To Digital From 7,000 Marketers And 1B Consumers Worldwide. Currently, only 35%.

Webinar 289
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The 5 Step Approach to Cross-Channel Customer Engagement

Kissmetrics

That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. You want every interaction to embody brand consistency and offer customer satisfaction.

Channel 226
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Webinar: Achieving Data-Driven Customer Lifecycle Marketing

Optimizely

In fact: More than 50% of buyers use at least one offline channel and two online channels to gain initial brand awareness and they are doing it using, on average, 3 different devices. In this new era, there is a new approach for how brands are going to grow and achieve higher CLTV than their competitors is by leveraging customer data.

Webinar 39
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How Email Marketers Can Achieve Inbox Wins in 2020

Sailthru

Compared with other channels, personalization is prevalent in email, even if it’s not always used to its full potential. Using customer data efficiently, compliantly and in real time. The importance of triggered messages as email marketers look toward the entire customer lifecycle.

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WEBINAR: The Rise of the B2C Marketer as a Data Scientist

Optimizely

Find out how to use the data you already have to supercharge your marketing strategy in this live discussion with marketing experts from Zaius and Crazy Egg. Here’s what you’ll learn: How to capture and unify your customer data across multiple channels. How to automate lifecycle campaigns based on customer data.

B2C 30
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Pivotree and Stibo Systems Share Expert Advice on How Businesses Can Use Master Data Management (MDM) to Harness ESG Data

Pivotree Blog

Hosted by Stibo Systems , experts in Master Data Management, the webinar will include MDM experts, including: Simon Tuson, Product Manager, Innovation in MDM, Stibo Systems and Richard Mackay , Solution Architect, Pivotree. About Stibo Stibo Systems is the global leader in multi domain Master Data Management (MDM) solutions.