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HBC Splits Saks OFF 5TH Into Online and In-Store Businesses — a Path Other Brands May Follow

Retail TouchPoints

The department store retailer took a similar route by dividing Saks Fifth Avenue into distinct ecommerce and brick-and-mortar companies — a move that could become a trend among apparel and specialty retailers. Saks OFF 5TH provides a compelling assortment of brands to fashion-seeking customers at the best prices.

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How Boisson Benefits From — and Fuels — Non-Alcoholic Beverage Category Growth

Retail TouchPoints

However, Boisson is differentiating itself by helping drive and fulfill consumer demand with a robust omnichannel strategy that creates a flywheel effect not just for the business, but for NA collectively. The format also supports more fulfillment-driven experiences. They’re supposed to be small and intimate,” Bodkins added.

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Increasing Revenue from Email: The Definitive Guide for Fashion, Apparel and Specialty Retailers

Sailthru

When it comes to digital marketing channels, none is more reliable than email. It produces more ROI for retailers — an estimated 4300%, according to the Data & Marketing Association — than any other. So why wouldn’t retailers prioritize increasing revenue from email? At the same time, email isn’t a standalone channel.

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Continuing Omnichannel Success Post-Holiday Season

Retail TouchPoints

Having integrated systems will promote visibility throughout all processes of the retail business and will allow the retailer to keep the customer promise. Having systems that can provide visibility into all stages in an integrated way is critical to ensuring a positive customer experience and subsequent customer loyalty.

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Back-To-School Spending Poised To Top $100 Billion Even Amid Disruption

Retail TouchPoints

Although mass merchants are poised to get the majority of back-to-school and back-to-college sales, apparel and specialty retailers have more opportunities than ever to use social channels like TikTok and Instagram to bridge connections. Gen Z-centric brands prioritizing digital community building.

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ChannelAdvisor Pulse E-Commerce Newsletter | February

ChannelAdvisor

With the e-commerce industry in a constant state of evolution, brands and retailers must be ready to adapt at any time, on any channel. You need e-commerce software that can simplify, streamline and unify multiple platforms into one manageable experience. Automate fulfillment. The E-Commerce Software Buyers Guide.

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The State of eCommerce Subscriptions in 2020

ESW

Health and wellness, pet and specialty retailer sectors saw particularly strong growth. Focus on Customer Experience to Improve Your Odds Adopting a subscription model just so your brand can cash in during the coronavirus won’t work. You need a long-term, customer-centric view to be successful in this market.