Sailthru
MARCH 11, 2019
When it comes to digital marketing channels, none is more reliable than email. It produces more ROI for retailers — an estimated 4300%, according to the Data & Marketing Association — than any other. So why wouldn’t retailers prioritize increasing revenue from email? At the same time, email isn’t a standalone channel.
Retail TouchPoints
JUNE 22, 2021
The department store retailer took a similar route by dividing Saks Fifth Avenue into distinct ecommerce and brick-and-mortar companies — a move that could become a trend among apparel and specialty retailers. Saks OFF 5TH provides a compelling assortment of brands to fashion-seeking customers at the best prices.
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Retail TouchPoints
MAY 16, 2022
But as this part of the industry grows more crowded, DTC retailers are finding it tougher to make their mark. The solution was to do a deep dive into every channel, both paid and organic, to see what was driving traffic and where the most loyal customers were coming from. We’re guilty of this too.
Retail TouchPoints
OCTOBER 5, 2023
Here, creating a mix of audience- or category-appropriate store brands is a fine strategy, allowing you to better connect with your diverse customer base. Just watch the impulse to copy — and make sure you’re pushing the envelope in the right direction. Todd Maute is a Partner at CBX , the New York-based brand strategy and design agency.
Retail TouchPoints
FEBRUARY 27, 2024
“What’s happening now, thanks to this distribution agreement we have in place with KeHe and LibDib, is that off-premise part of the business is really starting to gain some traction, because larger retailers are coming to us now and trying to work with us as a specialty retailer that knows the market.
Retail TouchPoints
MAY 23, 2023
That was a very intentional initiative to try to pull those mask customers into the larger assortment, and we continue to track that.” However, the brand has especially profitable relationships with the specialty retailers that focus on curating unique products from emerging and lesser-known brands.
Retail TouchPoints
FEBRUARY 5, 2021
Having integrated systems will promote visibility throughout all processes of the retail business and will allow the retailer to keep the customer promise. Having systems that can provide visibility into all stages in an integrated way is critical to ensuring a positive customer experience and subsequent customer loyalty.
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