Retail TouchPoints

JULY 5, 2022

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. In fact, Retail TouchPoints has seen the number of channels used to conduct business grow year after year in its annual Omnichannel and Fulfillment Benchmark Survey.

Omnichannel 247

Omnichannel Fulfillment Customer Retention Channel 247

Retail TouchPoints

MAY 24, 2022

These investments align with the company’s intentions to strengthen its omnichannel strategy and a three-year plan to invest $1.3 Omnichannel is at the heart of our strategy and customer proposition, where we want to provide a great customer experience and a seamless user journey,” said Carl Dawson, CIO of Asda in a statement.

Fulfillment 254

Fulfillment Omnichannel Supplies Clothing 254

Retail TouchPoints

MARCH 9, 2023

“We don’t have an issue with awareness; our customer knows who we are, and if we have the products she’s looking for, she interested. Everything, Everywhere, All at Once The first step in any omnichannel journey is to intertwine the physical (store) and digital (website, app) worlds of a brand.

Omnichannel 273

Omnichannel Social Media Mobile Fashion 273

Retail TouchPoints

AUGUST 30, 2023

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

Shipping Costs 217

Shipping Costs Improvements Live Chat Retail 217

Retail TouchPoints

MAY 16, 2024

Launched a little over three years ago to drive more value for both the Walmart business and its suppliers, Walmart Luminate gives the retailer’s suppliers access to transaction, supply chain and shopper behavior data so they can better understand customer expectations and optimize their digital and physical retail strategies.

Merchant Services 182

Merchant Services Multi-channel Subscription Omnichannel 182

ESW

MARCH 5, 2024

In the last few years, omnichannel logistics and delivery have become more than a nice-to-have. Omnichannel logistics and delivery are a must-have. Brands and retailers that have not yet adopted omnichannel strategies may be missing out on opportunities to grow business – especially in global markets.

Omnichannel 88

Omnichannel Multi-channel Retail Shipping Costs 88

Dynamic Action

DECEMBER 15, 2023

Summary In the evolving retail landscape, developing a strategic omnichannel approach is crucial to remain competitive. 81% of consumers expect brand consistency across channels, underscoring the pivotal role of omnichannel experiences in retail.

Omnichannel 62

Omnichannel Retail Social Media Demo 62

Optimizely

NOVEMBER 16, 2020

We recently released a new whitepaper reviewing why channel-centric solutions are missing the mark for marketers wanting an omnichannel marketing strategy. Channel-centric solutions solve for one specific channel, like email, SMS, or web.

Channel 195

Channel Omnichannel Download Marketing 195

Forrester eCommerce

JANUARY 6, 2020

Preparing for this years list of future channel trends has been an immersive experience to say the least. In 2019, I was able to talk to 497 companies one-on-one about their channel strategy and programs, including 130 of those face-to-face.

Channel 523

Channel Technology Customer Experience B2B 523

Retail TouchPoints

MARCH 6, 2024

Retail’s busiest returns period may be in the rearview mirror until next year, but rising ecommerce order volumes have caused returns management to become an aspect of ecommerce and omnichannel business that warrants a dedicated year-round strategy. Returns are a major cost of doing retail business of any kind, but especially online.

Customer Experience 254

Customer Experience Shipping Costs eCommerce Improvements 254

Wiser

SEPTEMBER 28, 2017

The stakes are high this holiday season, with Deloitte expecting cross-channel retail sales to top $1 trillion dollars this year from November to January. To succeed, omnichannel retailers and brands need to be true to their names and fully unify their selling channels. Big box retailers, like Walmart, have figured it out.

Omnichannel 189

Omnichannel Shipping Costs Demo Channel 189

Wiser

FEBRUARY 6, 2023

A shopping experience that spans channels, allowing customers to engage with a brand online, in-store, and in between. According to Commbox , 90 percent of consumers use multiple channels when making purchases. This means that any businesses that aren’t already creating an omnichannel experience are lagging behind.

Omnichannel 145

Omnichannel Channel Social Media Consumer 145

Omnisend

DECEMBER 15, 2020

When your customers make a purchase, they’re thinking about getting the product and not about things like customer support. When that time comes, the customer will look to contact the company. What is Omnichannel Support? This way, your customers always get accurate answers. Higher customer satisfaction rates.

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Retail TouchPoints

FEBRUARY 2, 2024

This concept of starting with a deep understanding of the customer (at times more deeply even than they understand themselves) and building from that point is also the basic premise of retail’s latest technological and philosophical movement — unified commerce. Looking to dig deeper into unified commerce strategies and implementation?

Omnichannel 268

Omnichannel Payment Services Technology Banking 268

Retail TouchPoints

DECEMBER 29, 2022

According to Forbes, today’s business benchmark is customer experience. The key to having that edge over the competition is delivering top-notch customer experience, ensuring the quality of well-trained staff and continuously studying customer behavior and trends to ensure that customer needs and expectations are met.

Customer Experience 314

Customer Experience Management Customer Retail 314

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 129

Channel eCommerce Social Media Customer Loyalty 129

Retail TouchPoints

DECEMBER 14, 2020

Omnichannel Means One Channel, Not Two Connected Channels. For many retailers, omnichannel is about enabling the in-store experience online and vice versa, letting shoppers freely switch channels during their journey. Production is No Longer a Challenge, but Logistics Remain Strained.

Omnichannel 300

Omnichannel Webinar Merchant Services Supplies 300

Retail TouchPoints

AUGUST 2, 2023

took the stage at The Lead Summit in Manhattan in July 2023 to talk about how they are adapting their strategies to meet the new realities of DTC retail. And then you used the product to leverage your relationship with the customer, and that enables your customers do more of the heavy lifting for you, building repeats and referrals.”

Omnichannel 229

Omnichannel Social Media Shopify Shipping Costs 229

Retail TouchPoints

JANUARY 29, 2024

Store-based fulfillment of customer orders got an enormous boost during the COVID pandemic, when both curbside pickup and delivery offerings became survival tactics for so many retailers. And the percentage of respondents that don’t sell on or operate marketplaces shrank this year, from 16% in 2022 to 9% in 2023.

Fulfillment 263

Fulfillment Shipping Costs Omnichannel Retail 263

Retail TouchPoints

SEPTEMBER 20, 2022

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Still, these channels carry significant costs — the kind that can make even an experienced marketer do a double take. Investing in New Channels.

Omnichannel 256

Omnichannel Marketing Social Media Channel 256

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments.

B2B 222

B2B eCommerce BigCommerce Omnichannel 222

ROI Revolution

MAY 20, 2021

Brick-and-mortar stores shut down, and customers flocked online to get the items they needed. For consumer packaged goods (CPG) brands, in particular, this change in the way consumers shop necessitated a different approach: omnichannel. Director, GM of Omnichannel at BigCommerce. So what exactly is an omnichannel strategy?

Omnichannel 109

Omnichannel Payment Services Social Media BigCommerce 109

Retail TouchPoints

OCTOBER 18, 2021

Customer experience and employee experience live in two different acronyms, CX and EX. A recent Forrester survey report found that companies that provide connected experiences between CX and EX report dramatic benefits around innovation, cost reduction, revenue growth, customer experience and digital transformation. That’s a problem.

Customer Experience 274

Customer Experience Customer Channel Omnichannel 274

Forrester eCommerce

JANUARY 11, 2019

Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream.

Channel 415

Channel Customer Multichannel Customer Experience 415

Retail TouchPoints

MARCH 28, 2022

As MINISO sets its sights on omnichannel growth, the company is leaning into other key differentiators: a strong supply chain, original designs, and licensing partnerships with some of the world’s most renowned brands, including Disney, Universal and the NBA. How would you summarize your brick-and-mortar growth strategy and objectives?

Omnichannel 218

Omnichannel Toys Supplies eCommerce Platforms 218

Retail TouchPoints

JULY 27, 2022

The demand for grocery omnichannel ecommerce has been fueled by the pandemic, specifically consumers’ desire for convenience. To keep up with this demand and consumer expectations, grocers will have to invest in the right forward-looking technology to evolve omnichannel offerings to meet customer needs.

Payment Services 238

Payment Services Shipping Costs Omnichannel Fulfillment 238

Retail TouchPoints

SEPTEMBER 22, 2023

Meanwhile, consumers return to brick-and-mortar stores and seek omnichannel experiences. Retailers increasingly strike balances between direct-to-consumer ecommerce and omnichannel strategies to keep products in stores and in front of consumers. Leading retailers recognize ecommerce and in-store retail are not rival strategies.

Shipping Costs 245

Shipping Costs Omnichannel Supplies Shipping 245

Retail TouchPoints

OCTOBER 5, 2021

We realized that our customers’ definition of ‘convenience’ had changed. Customers want personalized, convenient shopping experiences. In fact, according to Forrester, customers are 2.4 With conversational commerce solutions, brands can unlock a seamless omnichannel experience, win lasting customer loyalty and drive revenue.

Omnichannel 243

Omnichannel Customer Loyalty B2C B2B 243

ESW

OCTOBER 2, 2023

Retailers and brands with DTC ecommerce channels often look to international markets to grow customer bases and revenue. However, this presents a unique set of challenges, particularly when it comes to global customer service. And yet customer service plays a pivotal role in shaping the success of a retail business.

Payment Services 154

Payment Services Customer Payments Omnichannel 154

Wiser

APRIL 18, 2024

This is particularly challenging when considering the diverse channels and regions through which products must be marketed. Digital Channels and Consumer Engagement The rise of digital channels has significantly impacted consumer engagement and sales, particularly in baby and shave care products.

Channel 78

Channel Management Social Media eCommerce 78

RIS News

OCTOBER 2, 2023

Nike is letting its consumers take the reins, poised to capitalize on a customer-driven omnichannel approach that’s backed by ongoing supply chain strengthening and increased digital capabilities.

Supplies 94

Supplies Channel Omnichannel Consumer 94

Retail TouchPoints

NOVEMBER 2, 2021

Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection. There are lots of ways brands can create experiences for their customers, and one of the best ways is to mold that experience to a shopper’s busy, on-the-go life.

Point of Sale 288

Point of Sale Mobile Customer Marketing 288

Retail TouchPoints

AUGUST 28, 2020

“I think you have to lead, and I don’t think you can lead by saying, ‘Well, 50% of our customers just shifted over to this, we think that’s going to be a growing trend and it’s going to hit 60% in the next 12 months so we should get ahead of it,’” said Paul Conder, VP at CallisonRTKL in an interview with Retail TouchPoints.

Omnichannel 334

Omnichannel Retail Social Media Customer 334

Omnisend

JANUARY 8, 2024

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience.

Customer 88

Customer Customer Retention Social Media X-cart 88

Optimizely

JUNE 7, 2018

But is your brand on every platform and channel that your buyers are? You most likely have a few active social channels, a great ecommerce site, and some creative paid ads on Facebook or Google. Omnichannel ecommerce is one of the buzziest terms in B2C marketing today for a reason. Take the quiz and find out for sure. .

Omnichannel 170

Omnichannel eCommerce B2C Channel 170