Forrester eCommerce

AUGUST 14, 2023

Subscription-based hardware is the emerging model that every hardware vendor is promising to customers, partners, and investors. It’s a significant shift from the classic capex model in which firms spend money for outright hardware purchases. where subscription-based […]

Subscription 370

Subscription Channel Technology Management 370

Forrester eCommerce

JUNE 17, 2022

I am often asked how brands are handling issues of channel conflict with retail partners, when discussing brands’ direct to consumer (DTC) digital strategies. However, there are a few forerunners to my response: A brands DTC digital strategy is not just about direct transactional sales to consumers.

Channel 195

Channel Consumer Retail Customer 195

Retail TouchPoints

AUGUST 8, 2023

Retail TouchPoints asked executives from five different brands to share: Why Threads has been valuable for their companies and consumers; How they’re integrating Threads into their social strategies; What methods have worked well so far; and Lessons they would share with other business executives. Why is Threads Valuable?

Social Media 197

Social Media Customer Beauty and Health Consumer 197

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 128

Channel eCommerce Social Media Customer Loyalty 128

Forrester eCommerce

JANUARY 11, 2019

Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream.

Channel 415

Channel Customer Multichannel Customer Experience 415

Forrester eCommerce

OCTOBER 21, 2021

Management and growth of the channel is too important to be left to chance. Here are the five actions to take in Q4 to ensure you and your organization are ready to begin building your 2022 channel sales plan.

Channel 365

Channel Management Customer 365

Retail TouchPoints

MAY 2, 2024

An Accenture survey of 16,000 customers in 13 countries across Asia, Europe, Latin America and North America reported that over half of all consumers have adopted digital payment methods such as digital wallets, many of which displace banks’ brands from the customer experience. Consumers value the convenience these offer.

Customer Retention 226

Customer Retention Payment Services Gifts Marketing 226

Retail TouchPoints

APRIL 4, 2022

Nordstrom has promoted Ken Worzel to Chief Customer Officer and Jamie Nordstrom to the post of Chief Stores Officer, while Scott Meden, Chief Marketing Officer, and Geevy Thomas, President, prepare to retire. Since 2019, Worzel has served as the retailer’s COO, and previously filled the roles of EVP of Strategy and Development and CDO.

Operations 226

Operations Customer Supplies Management 226

Groove

DECEMBER 23, 2020

The challenge for many businesses, however, is developing a mobile eCommerce strategy that makes sense for them. To help, we've outlined four mobile eCommerce trends to watch and included considerations for a successful mobile strategy. Anticipate Omni-Channel Shoppers. Crafting A Mobile eCommerce Strategy.

Mobile eCommerce 370

Mobile eCommerce Mobile eCommerce Social Media 370

Kissmetrics

JANUARY 8, 2021

How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? But, if you want to make the most of this channel, you need to ensure your content is high-quality, targeted, and optimized. Why Your YouTube Channel Needs an Audit. By performing a YouTube audit.

Channel 309

Channel Social Media SEO Other 309

Forrester eCommerce

MARCH 26, 2024

To meet customers in their moments, marketers must design, execute, and optimize interactions across the full range of devices, channels, and touchpoints where consumers engage with a brand. An effective martech strategy supports the needs of marketing today, while retaining […]

Technology 461

Technology Marketing Channel Consumer 461

Groove

FEBRUARY 27, 2024

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Dave Santiago of Cutter & Buck In this episode of the eCommerce Masters Podcast, host Ethan Giffin engages with Dave Santiago, VP of Omni Channel and Corporate Sales at Cutter & Buck.

eCommerce 195

eCommerce Apparel Operations Multi-channel 195

Retail TouchPoints

MAY 22, 2023

Businesses must adopt new marketing strategies to distinguish their ads from the rest. Marketers can overcome these blind spots through the use of various data-driven marketing strategies. Implementing data-based marketing strategies can drive improved brand sentiment, loyalty, and engagement. The value exchange.

Presentation 274

Presentation Consumer Financial Services Payment Services 274

ROI Revolution

AUGUST 7, 2023

Meta, Amazon, and TikTok are all strong ways to build sales in the digital world on their own – but finding an effective way to use them together can open the door for even more effective strategies. Designing and executing a full-funnel strategy on Amazon can be extremely beneficial.

Channel 78

Channel Social Media Games Customer 78

Kissmetrics

JUNE 8, 2021

Have you defined the distribution channels that will be used by your company? In short, distribution channels determine the path goods will take from the manufacturer to the final consumer. There are many types, formats, and levels of distribution channels. What Are Distribution Channels? Direct Channels.

Channel 263

Channel Magazine Consumer Operations 263

Optimizely

NOVEMBER 16, 2020

We recently released a new whitepaper reviewing why channel-centric solutions are missing the mark for marketers wanting an omnichannel marketing strategy. Channel-centric solutions solve for one specific channel, like email, SMS, or web. The post Channel-Centric Solutions Are Missing the Mark appeared first on Zaius.

Channel 195

Channel Omnichannel Download Marketing 195

Retail TouchPoints

OCTOBER 13, 2023

Hy-Vee is implementing Samsung Ads to support its retail media strategy. Brand marketing teams will now be able reach customers via Samsung Connected TVs, Direct Out-of-Home (OOH) advertising and now, in-store displays.

Retail 243

Retail Demo Technology Events 243

Omnisend

JANUARY 8, 2024

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience.

Customer 88

Customer Customer Retention Social Media X-cart 88

Retail TouchPoints

AUGUST 8, 2023

Right now, retailers are selfishly positioning their customer journey to benefit their marketing efforts, not the end consumer. While data sourcing customer information can be a key part of any marketing strategy, it could also be the reason you’re losing revenue. Here’s why.

Customer 205

Customer Social Media eCommerce Consumer 205

Kissmetrics

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. But that doesn’t mean popular digital channels are off-limits. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Luxury Brand Marketing Strategies.

Marketing 363

Marketing PPC SEO Magazine 363

Retail TouchPoints

AUGUST 17, 2022

Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Referrals are trustworthy brand awareness channels with low customer acquisition costs (CAC) and sustainable, organic ways to acquire customers.

eCommerce 355

eCommerce Payment Services Channel Social Media 355

Retail TouchPoints

JUNE 28, 2023

Under Armour has named long-time Marriott executive Jim Dausch as its new Chief Customer Officer (CCO), effective July 24, 2023. In addition to modernizing the brand’s digital go-to-market strategy and DTC model and transforming its supply chain organization, Browne served as interim CEO from June 2022 to February 2023.

Multi-channel 279

Multi-channel Customer Supplies Apparel 279

Wiser

APRIL 18, 2024

This is particularly challenging when considering the diverse channels and regions through which products must be marketed. Digital Channels and Consumer Engagement The rise of digital channels has significantly impacted consumer engagement and sales, particularly in baby and shave care products.

Channel 78

Channel Management Social Media eCommerce 78

Retail TouchPoints

MARCH 6, 2024

Retail’s busiest returns period may be in the rearview mirror until next year, but rising ecommerce order volumes have caused returns management to become an aspect of ecommerce and omnichannel business that warrants a dedicated year-round strategy. Returns are a major cost of doing retail business of any kind, but especially online.

Customer Experience 244

Customer Experience Shipping Costs eCommerce Improvements 244

Retail TouchPoints

NOVEMBER 14, 2022

But amid volatile market changes, ever-evolving customer expectations and increased competition online, this is increasingly challenging to realize. Competitive pricing is a key strategy to build customer loyalty and increase sales. Customer support. Enter artificial intelligence (AI). Competitive pricing.

Customer Loyalty 310

Customer Loyalty Operations Improvements Customer Experience 310

Optimizely

JUNE 23, 2020

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. You don’t own your audiences; you rent them. .

Channel 195

Channel eCommerce Social Media Magazine 195

Retail TouchPoints

SEPTEMBER 2, 2022

If you find that your business and products can indeed add value to a specific market, do the foundational work, including establishing messaging and an amplification strategy, that will help your brand stand out in these markets. Build Out Your Engagement Strategy. We’ve all heard the term “ go global, act local.”

Merchant Services 275

Merchant Services Shipping Costs Channel eCommerce 275

Kissmetrics

JUNE 14, 2017

Your customers are everywhere. That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. Then, spread a consistent message in all your channels.

Channel 226

Channel Customer Jewelry Customer Data 226

Algopix

AUGUST 12, 2023

This guide unveils the crème de la crème of YouTube channels tailored for Amazon FBA sellers. With these channels at your disposal, you’ll gain unparalleled knowledge, tactics, and strategies, ensuring you outshine your competition and thrive in the Amazon marketplace.

Channel 114

Channel eCommerce Multi-channel Information 114

lateshipment

SEPTEMBER 12, 2023

Retailers soon utilized this unique opportunity and started giving additional discounts to keep customers coming. For e-commerce businesses, BFCM is a golden opportunity to boost sales and acquire new customers. Let’s take a look at some unique strategies that e-commerce brands have incorporated to convert the customers during BFCM.

Social Media 130

Social Media Multi-channel eCommerce Events 130

Retail TouchPoints

AUGUST 30, 2023

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

Shipping Costs 206

Shipping Costs Improvements Live Chat Retail 206

CPC Strategy

MARCH 11, 2024

Streaming What Are Free Ad Supported TV (FAST) Channels? By Emily Sullivan Mar 11 2024 In a world saturated with streaming options, Free Ad-Supported TV (FAST) channels are carving out a unique space, bridging the gap between traditional linear TV and modern on-demand viewing. What Are FAST Channels? million viewers.

Channel 92

Channel Subscription Marketing Presentation 92

Kissmetrics

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Marketing 363

Marketing Document Channel Social Media 363