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The 5 Step Approach to Cross-Channel Customer Engagement

Kissmetrics

That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. Try this five-step approach to increase your cross-channel engagement. Image Source.

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Influencer Marketing Basics: Using Social Stars for Your Ecommerce Marketing

Omnisend

Influencers are welcome on virtually all social media channels. TikTok is today’s popular platform, overtaking YouTube and Instagram influencer marketing. Your brand should already have a presence on the selected channel and the channel needs to contain an audience that aligns with your ideal customer.

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Top 5 China Ecommerce trends to watch in 2023

365 Retail

In 2022, roughly 1 billion consumers shopped on e-commerce channels across China, generating 45.3% As one of the world’s largest e-commerce markets in terms of sales, retailers and brands should look to China to keep on top of key trends, innovations, and consumption behaviours. of all retail sales online.

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How to Understand and Improve CTOR (Click-to-Open Rate)

Kissmetrics

Email marketing is one of the most important strategic channels in a marketer’s toolkit. According to UK DMA , 91 percent of marketers rate email as their most important channel, followed by social media at 83 percent. This can be done by using tools such as Klayvio , or other AI-driven email marketing tools.

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Google Shopping Strategies to Fight Amazon

Optimizely

The ecommerce behemoth’s vast product range, easy shipping options, convenience, and speed mean that it has a stronghold on the ecommerce market. While you should still be selling on Amazon, you can compete in your own way by offering a better customer experience across multiple channels. This includes Google.

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The Top 6 Differences Between US and European E-Commerce Shoppers

ChannelAdvisor

Differences in culture, language and legislation make it difficult to compare these two markets. In August 2022, ChannelAdvisor surveyed 1,000 shoppers in the US and 3,000 shoppers in the three biggest European e-commerce markets: the UK, Germany and France. Inflation is hurting European e-commerce spending more.

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The Top 6 Differences Between US and European E-Commerce Shoppers

ChannelAdvisor

Differences in culture, language and legislation make it difficult to compare these two markets. In August 2022, ChannelAdvisor surveyed 1,000 shoppers in the US and 3,000 shoppers in the three biggest European e-commerce markets: the UK, Germany and France. Inflation is hurting European e-commerce spending more.