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4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Remember, all channels work together. If you need to say more, use preheader text.

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The Top 10 Sessions to See at IRCE 2018

Optimizely

It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. Don Davis, Editor at Large, Internet Retailer. As you sell on multiple channels, you have to keep a close eye on inventory and fulfillment along.

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Urb-it announces partnership with Fluent Commerce to offer omni-channel retailers a convenient and sustainable shipping service

Retail Technology Review

Together, Fluent Commerce and Urb-it will allow retailers to craft a seamless and sustainable omni-channel experience for their customers. Green last mile logistics provider, Urb-it has entered into a strategic partnership with leading order management platform Fluent Commerce.

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What Retailers Can Do in 2021 to Recover More Abandoned Shopping Carts

Retail TouchPoints

After all, what good is promoting free shipping over $49 to your $400 cart abandoners? For those under the threshold, promote your free shipping threshold, suggest an add-on item or reinforce the value of the product. Both SMS and web push messaging are channels that are on the rise, with SMS leading the way.

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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. IRCE – the Internet Retailer Conference & Exhibition – is an annual event held in June in Chicago, Illinois. What Is IRCE?

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Keep up with leading omnichannel retailers

PFS

More than half of retail sales in the U.S. 2 It is more and more critical that retailers connect their online and offline channels through omnichannel commerce to ensure a consistent experience for today’s anytime, anywhere shoppers. Engagement: Provide a consistent customer service experience across contact channels.

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What is Direct-to-Consumer and How to Balance D2C with Wholesale

Wiser

Additional data from Business Insider and Internet Retailer showed that eCommerce sales were behind 49.4 percent of all retail growth in 2017, and eCommerce sales increased by 16.4 Above all else, going direct-to-consumer is a clear communication channel between brand and customer. All in all, online shopping is popular.