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Harnessing the huge marketing potential of subscription services

365 Retail

Subscription services really took off in 2020 thanks to a combination of lockdown driving online shopping, consumers’ desire to save money, and the innate convenience of the subscription model. The subscription phenomenon. So what does 2022 hold for the subscriptions market? billion by 2025.

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7 Business Models for Monetizing Digital Content

GetElastic

Offering your digital content for free may also be a way to drive sales in another channel. Subscriptions. The subscription model is common for all types of digital content - software, gaming, news, magazine, telco services, and streaming video and music content (Netflix, Hulu, Spotify). Microtransactions.

Payments 147
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Why Product Packaging Design is Important to Ecommerce Success

SellBrite

A brand like FabFitFun —a seasonal subscription box that delivers a mix of beauty, self-care, fitness and home products to customers every four months—has a website packed with helpful information and emphasizes the importance of being a part of their membership community. Customers feel validated in their purchase when this happens.

eCommerce 139
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How to Start a Podcast in 14 Days

Kissmetrics

If you already have a strong social media presence, you may have your target audience and audience personas ready to go. And you can use your podcast to reach that audience on a different channel, particularly if they’re moving away from traditional social media. I’ve talked a little bit about the format already.

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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

According to Market Realist , “Nike has been using the DTC channel to make brand statements, as well as push sales of premium products. Its control over the channel gives the company greater leeway over pricing, inventory, and merchandising decisions. percentage point expansion in its gross margin each year through fiscal 2020. ”.

B2C 170
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The Best Free WordPress Ecommerce Plugins (Apr 2020)

Ecommerce Platforms

Subscriptions and memberships with recurring payments. Real, digital and subscription products can all be sold through WooCommerce, and it's one of the few plugins that allow you to scale up quickly as your company grows. That said, marketing tools range from Facebook stores to social media sharing buttons. WooCommerce.

eCommerce 245
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Audience Development Strategy Tips for Publishers

Powerinbox

Even before the digital age, publishers had to find unique ways to develop their audiences — from selling stacks of magazines at popular watering holes to hiring sidewalk barkers who yell, “Extra! Because many new channels emerged through which to reach readers. Because many new channels emerged through which to reach readers.