Retail TouchPoints

APRIL 13, 2023

To get people to reach for your product repeatedly, learn how to stand out across the customer journey using a digital-first media strategy. Wine marketers have an exciting opportunity to identify ways to educate new consumer segments, show up in key commerce channels and drive marketing ROI.

Marketing 308

Marketing Omnichannel Channel Social Media 308

Retail TouchPoints

MARCH 9, 2023

Jacob Hawkins knows a lot about Gen Z, not just because he’s spent almost a year as the Chief Marketing, Digital and Omni Officer of Forever 21 , but also because he has a 17-year-old daughter. It’s about really taking the time and saying ‘no’ to a bunch of other things so you can say ‘yes’ to these important omnichannel things,” he said.

Omnichannel 273

Omnichannel Social Media Mobile Fashion 273

Optimizely

NOVEMBER 16, 2020

We recently released a new whitepaper reviewing why channel-centric solutions are missing the mark for marketers wanting an omnichannel marketing strategy. Channel-centric solutions solve for one specific channel, like email, SMS, or web.

Channel 195

Channel Omnichannel Download Marketing 195

Dynamic Action

DECEMBER 15, 2023

Summary In the evolving retail landscape, developing a strategic omnichannel approach is crucial to remain competitive. 81% of consumers expect brand consistency across channels, underscoring the pivotal role of omnichannel experiences in retail.

Omnichannel 62

Omnichannel Retail Social Media Demo 62

Forrester eCommerce

JANUARY 6, 2020

Preparing for this years list of future channel trends has been an immersive experience to say the least. In 2019, I was able to talk to 497 companies one-on-one about their channel strategy and programs, including 130 of those face-to-face.

Channel 524

Channel Technology Customer Experience B2B 524

ESW

MARCH 5, 2024

In the last few years, omnichannel logistics and delivery have become more than a nice-to-have. Omnichannel logistics and delivery are a must-have. Brands and retailers that have not yet adopted omnichannel strategies may be missing out on opportunities to grow business – especially in global markets.

Omnichannel 88

Omnichannel Multi-channel Retail Shipping Costs 88

Retail TouchPoints

AUGUST 30, 2023

The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival. Leveraging rewards or discounts has been a solid retention strategy and a top priority for many. Tip 4: Provide better product detail for customer ease.

Shipping Costs 216

Shipping Costs Improvements Live Chat Retail 216

Wiser

SEPTEMBER 28, 2017

The stakes are high this holiday season, with Deloitte expecting cross-channel retail sales to top $1 trillion dollars this year from November to January. To succeed, omnichannel retailers and brands need to be true to their names and fully unify their selling channels. Big box retailers, like Walmart, have figured it out.

Omnichannel 189

Omnichannel Shipping Costs Demo Channel 189

Retail TouchPoints

AUGUST 2, 2023

DTC is still very much alive and well, but digital-first companies are having to adapt to a new normal where competition is fiercer, financial pressure is ever-present and the marketing tactics that used to work so well are no longer cost-efficient. What that does is it allows you to put that money back into marketing and grow the business.”

Omnichannel 229

Omnichannel Social Media Shopify Shipping Costs 229

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 128

Channel eCommerce Social Media Customer Loyalty 128

Omnisend

FEBRUARY 22, 2021

Omnichannel marketing continues to get a lot of ink (and will do so for as long as there is a digital universe) for the very good reason that it continues to evolve. Five years ago SMS marketing campaigns were infrequent; today they are a completely normal way to engage a subset of customers, such as your best brand fans.

Omnichannel 146

Omnichannel Marketing Shipping Merchant Services 146

Retail TouchPoints

MARCH 28, 2022

As MINISO sets its sights on omnichannel growth, the company is leaning into other key differentiators: a strong supply chain, original designs, and licensing partnerships with some of the world’s most renowned brands, including Disney, Universal and the NBA. MINISO controls the entire value chain, from product design to marketing and sales.

Omnichannel 218

Omnichannel Toys Supplies eCommerce Platforms 218

Retail TouchPoints

MARCH 17, 2023

Beauty brand Glossier has expanded its all-women leadership team with three C-suite appointments, including the promotions of Marie Suter to Chief Creative Director and Kleo Mack to Chief Marketing Officer, as well as the hiring of former Chanel executive Chitra Balireddi as Chief Commercial Officer.

Marketing 233

Marketing Omnichannel Social Media Customer Experience 233

Wiser

APRIL 18, 2024

This is particularly challenging when considering the diverse channels and regions through which products must be marketed. Digital Channels and Consumer Engagement The rise of digital channels has significantly impacted consumer engagement and sales, particularly in baby and shave care products.

Channel 78

Channel Management Social Media eCommerce 78

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. Lesson 1 Build your core strategy around creating customer value: D’Arcy has worked for brands across a vast scope of categories.

Marketing 281

Marketing Customer Loyalty Omnichannel eCommerce 281

Omnisend

DECEMBER 20, 2018

When it comes to connecting with your customers on new channels, it doesn’t get much better than Facebook Messenger marketing. For most users, the app is already open, with notifications turned on, and a channel they already love to use.

Omnichannel 149

Omnichannel eCommerce Marketing eCommerce Marketing 149

ROI Revolution

MAY 20, 2021

For consumer packaged goods (CPG) brands, in particular, this change in the way consumers shop necessitated a different approach: omnichannel. If you are over-invested in any one channel to sell your goods or products, and that channel goes away for any reason, you’ll be in a tight spot,” said Sharon Gee, Sr. “If

Omnichannel 109

Omnichannel Payment Services Social Media BigCommerce 109

Retail TouchPoints

JANUARY 29, 2024

While more than half ( 54% ) of retailers responding to the 2023 Omnichannel and Fulfillment Benchmark Report said active physical stores are the final locations for inventory prior to delivery, retailers are increasingly using third-party services to handle the actual mechanics of picking, packing and delivering items to consumers.

Fulfillment 262

Fulfillment Shipping Costs Omnichannel Retail 262

Retail TouchPoints

FEBRUARY 2, 2024

Unified commerce isn’t just about implementing a platform,” said Justin Racine, Principal for Unified Commerce Strategy at digital consultancy Perficient in an interview with Retail TouchPoints. The exact definition of unified commerce, and in particular its relationship to the idea of “omnichannel,” varies depending on who you ask.

Omnichannel 268

Omnichannel Payment Services Technology Banking 268

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. B2B’s Omnichannel Revolution Recent research indicates a growing digital inclination among B2B buyers.

B2B 222

B2B eCommerce BigCommerce Omnichannel 222

Optimizely

APRIL 18, 2019

Your most loyal and valuable customers shop across multiple channels, both online and offline. Consumers who buy products both online and in-store have a 30% higher lifetime value than those who shop using only one channel. In fact, customers don’t see “channels” in the same way as marketers do. What does that look like?

Marketing 299

Marketing POS Channel Clothing 299

Optimizely

JUNE 7, 2018

But is your brand on every platform and channel that your buyers are? You most likely have a few active social channels, a great ecommerce site, and some creative paid ads on Facebook or Google. Omnichannel ecommerce is one of the buzziest terms in B2C marketing today for a reason. But how do you do it effectively?

Omnichannel 170

Omnichannel eCommerce B2C Channel 170

Optimizely

JUNE 7, 2018

But is your brand on every platform and channel that your buyers are? You most likely have a few active social channels, a great ecommerce site, and some creative paid ads on Facebook or Google. Omnichannel marketing is one of the buzziest terms in B2C marketing today for a reason. appeared first on Zaius.

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Omnichannel B2C Channel eCommerce Marketing 150

Retail TouchPoints

NOVEMBER 2, 2021

Enter: mobile marketing. Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Map Customer Journeys for Data-Driven Mobile Marketing.

Point of Sale 287

Point of Sale Mobile Customer Marketing 287

Optimizely

JUNE 27, 2017

When marketers think about attribution, they most often do so in terms of channel performance – how the channel is performing relative to itself, and how much revenue it generates. And you can understand how your campaigns are performing in terms of something other than channel metrics.

Channel 191

Channel Jewelry Marketing Customer Loyalty 191

Retail TouchPoints

SEPTEMBER 2, 2022

Expanding internationally takes time, effort and money, which means leadership teams need to be thoughtful about which markets they enter. Brands and retailers should keep a close eye on competitors already in these markets, how they’re performing and what unique differentiation they can add to the category.

Merchant Services 285

Merchant Services Shipping Costs Channel eCommerce 285

Forrester eCommerce

JANUARY 11, 2019

Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream.

Channel 415

Channel Customer Multichannel Customer Experience 415

Retail TouchPoints

SEPTEMBER 22, 2023

Meanwhile, consumers return to brick-and-mortar stores and seek omnichannel experiences. Retailers increasingly strike balances between direct-to-consumer ecommerce and omnichannel strategies to keep products in stores and in front of consumers. Leading retailers recognize ecommerce and in-store retail are not rival strategies.

Shipping Costs 245

Shipping Costs Omnichannel Supplies Shipping 245

Retail TouchPoints

MARCH 14, 2024

The biggest player, with 60% of the $45 billion market, is Amazon, followed by the likes of Walmart and Target, which, combined with a few other large players, are expected to take a combined 25% of the space, according to Boston Consulting Group. Kroger’s data arm is known for its detailed customer insights and omnichannel sales reporting.”

Retail 276

Retail Omnichannel Consumer Channel 276

Retail TouchPoints

MARCH 5, 2021

The beverage alcohol company, which has operated as a traditional distributor-based wholesale business for decades, is currently in the process of building out standalone websites for its key brands as it moves toward becoming a customer-centric omnichannel operation. A Key Acquisition Helps Shape the Future of Constellation’s Business.

Omnichannel 215

Omnichannel Channel Shopify Operations 215

Salsify

MARCH 16, 2021

Omnichannel marketing is when brands communicate with consumers across the many channels available today using unified, targeted messages and imagery to create effortless, seamless channel-to-channel interactions.

Omnichannel 78

Omnichannel Marketing Channel Consumer 78

Omnisend

DECEMBER 14, 2023

Reading Time: 9 minutes Many marketers believe that multichannel selling is only for big retailers and that small retailers can’t afford it. Selling on multiple channels need not cost a fortune if you do it right. So how can you effectively incorporate multichannel commerce into your strategy? It’s not true.

Multichannel 78

Multichannel Social Media Payment Services Shipping Costs 78

Salsify

JUNE 1, 2023

Explore the basics of channel segmentation as well as some tips and tricks for consumer market segmentation to help you effectively reach your audience.

Channel 147

Channel Consumer Marketing Omnichannel 147

Omnisend

JANUARY 2, 2020

Many businesses use multichannel marketing since they can reach out to customers and send them information. However, those that use multichannel marketing run into problems: Style inconsistencies between channels. Miscommunication between channels. Frustrating customers since they need to use multiple channels.

Multichannel 151

Multichannel Omnichannel eCommerce Marketing Channel 151

Retail TouchPoints

JANUARY 9, 2024

Gartner reveals that 71% of CMOs believe they lack sufficient budgets to fully execute on advertising strategies, and GroupM expects U.S. Diversifying advertising budgets with omnichannel media, like digital audio, will help advertisers reach unique and performative audiences at scale, with mere clicks of a button. The silver lining?

Retail 281

Retail Omnichannel Channel Mobile 281

Retail TouchPoints

MARCH 13, 2023

Allbirds is planning to overhaul its strategy after a weak Q4 2022 that resulted in the retailer’s first-ever quarterly revenue drop. This change will include having an omnichannel North America structure that reports directly to executive management.

Omnichannel 189

Omnichannel Improvements Channel Retail 189

Retail TouchPoints

MARCH 25, 2024

About the Retail Innovation Conference & Expo The Retail Innovation Conference & Expo (also known as RICE) aims to bring together emerging brands and established omnichannel players alike to dig into the topics and trends shaping the future of retail. Founder and President Nick Bodkins describes Boisson as “the Sephora of NA.”

Retail 208

Retail Article Omnichannel Customer Experience 208