Remove Channel Remove Marketing Remove Recommendation Remove White Paper
article thumbnail

Answered: The 5 top questions every European retailer has about first-party data

365 Retail

In part two of this three-part series, I answer the five top questions every European retailer has about unlocking the power of first-party data in a way that drives actionable insights and enhances their marketing strategies. Your customers are interacting with your brand across a wide range of digital and physical channels.

article thumbnail

How to Do Niche Marketing For Tiny Audiences

Kissmetrics

That’s exactly why you must leverage niche marketing. What Is Niche Marketing? Niche marketing refers to any marketing tactic aiming to attract and convert a specific market segment with unique preferences and demands. To truly understand what niche marketing is, we must first understand what a niche market is.

Marketing 209
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Death of Retargeting and the Advent of In-Session Marketing

Retail TouchPoints

Retargeting consumers via ads has been at the front lines of retail marketing for a while now. Marketing campaigns that send emails, push notifications or SMS messages are the primary fallback to reactivate and bring back site visitors. Apple’s new App Tracking Transparency framework, which is being released in iOS 14.5

Marketing 174
article thumbnail

How to make your personal emails work like a marketing channel

Email Audience

To excel in digital marketing today, you need to use multiple channels at the same time. You can’t only use social media marketing or only use SEO. If you want to succeed in promoting your brand, products and service, you need to use all the channels readily available, so why is personal email often left out?

Channel 63
article thumbnail

Retail Planning and Forecasting Tips and Resources During COVID-19

OracleBlogs

Below is a set of scenarios that can help Oracle Retail Demand Forecasting (RDF) users review and assess the current situation to better forecast for current and future demand, along with helpful planning and optimization white papers on RDF, What-If Scenarios and the Merchandise Financial Planning (MFP) solution.

article thumbnail

The Impact of AI on Retail in 2024 

365 Retail

Redefining the meaning of personal shopping Through intelligent data, brands now have the power to turn every shopping interaction into a meaningful and rewarding personalised experience, whether that is through recommending the perfect gift for a friend or finding the best deal for a new gadget.

Retail 63
article thumbnail

Consumer demand for curated ads from trusted brands is prompting retailers to tap retail media opportunities

365 Retail

And, with two fifths (38%) saying they would be most likely to buy from a product recommendation they received from a retailer they already regularly shopped with, this is prompting retailers to adapt how they leverage and monetise their own first party data and audiences.