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Getting Started with Behavioral Email Marketing

Kissmetrics

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales. Why is that?

Marketing 275
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COVID-19 & Google Smart Shopping: Optimizing in a Dynamic Market

ROI Revolution

In a dynamic market – such as what the world is experiencing due to COVID-19 – unprecedented change cause businesses can be affected in different ways and make it harder to predict what is coming next. Let’s look at how to navigate various market changes to take those necessary steps and meet your marketing goals.

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The Death of Retargeting and the Advent of In-Session Marketing

Retail TouchPoints

Retargeting consumers via ads has been at the front lines of retail marketing for a while now. Marketing campaigns that send emails, push notifications or SMS messages are the primary fallback to reactivate and bring back site visitors. Apple’s new App Tracking Transparency framework, which is being released in iOS 14.5

Marketing 175
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How to Do Niche Marketing For Tiny Audiences

Kissmetrics

That’s exactly why you must leverage niche marketing. What Is Niche Marketing? Niche marketing refers to any marketing tactic aiming to attract and convert a specific market segment with unique preferences and demands. To truly understand what niche marketing is, we must first understand what a niche market is.

Marketing 209
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Email marketing campaign: types, examples [+ how to create]

Omnisend

Look no further than email marketing campaigns. In this post, we’ll explore different types of email marketing campaigns with examples and provide tips on how you can create your own successful campaign. In this post: What is an email marketing campaign? Here’s an example of Duolingo’s email marketing campaign.

Marketing 147
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Retail Planning and Forecasting Tips and Resources During COVID-19

OracleBlogs

Below is a set of scenarios that can help Oracle Retail Demand Forecasting (RDF) users review and assess the current situation to better forecast for current and future demand, along with helpful planning and optimization white papers on RDF, What-If Scenarios and the Merchandise Financial Planning (MFP) solution.

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COVID-19 & Google Smart Shopping: Optimizing in a Dynamic Market

ROI Revolution

In a dynamic market – such as what the world is experiencing due to COVID-19 – unprecedented change cause businesses can be affected in different ways and make it harder to predict what is coming next. Let’s look at how to navigate various market changes to take those necessary steps and meet your marketing goals.