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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. B2B’s Omnichannel Revolution Recent research indicates a growing digital inclination among B2B buyers.

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Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

Retail TouchPoints

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Still, these channels carry significant costs — the kind that can make even an experienced marketer do a double take. Investing in New Channels. Invest in First-Party Data.

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What is Multi-Local Commerce and Why is it Essential for Growing Global Sales

ESW

Which channels do shoppers prefer to use to interact with customer service? According to an ESW Global Voices survey , 25% of shoppers reported not being able to pay with local payment methods as a reason for not shopping with international brands. Brands should also consider alternative and multichannel distribution methods.

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A Guide to Omnichannel Commerce for International Expansion

ESW

Consumers have shifted from shopping primarily in-store to now using a mix of online, mobile and brick-and-mortar channels. To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Why focus on omnichannel? What’s the difference between multichannel and omnichannel?

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4 Tips to Provide Shoppers with Seamless Shopping Experiences Online & Off

retailnext

While there is a lot said about multichannel marketing , the point a good retailer needs to remember is that it doesn’t matter whether shoppers come to your online or brick-and-mortar store. This means you need to market your business through a variety of channels and develop a comprehensive retailing strategy.

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Omnisend vs. Dotdigital: A feature-by-feature comparison

Omnisend

Email gives brands an opportunity to reach customers over a channel they check voluntarily, without being too intrusive. Emails can take multiple forms, such as promotional, transactional, survey, newsletter, or nurture campaigns. Reading Time: 9 minutes Email marketing tools form the core of a modern brand’s marketing strategy.

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The 6 best SMSBump alternatives for 2023 (free and paid)

Omnisend

According to a recent survey, 70% of consumers said they sign up to receive SMS marketing messages. This means that SMS marketing is still a preferred channel for consumers and all you need is the right SMS marketing tool to launch your campaign. The tool lacks omnichannel integration with other marketing platforms.