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With Retailers Thinking Like Media Owners, Media Owners Must Think Like Retailers

Retail TouchPoints

As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC. The growth of retail media networks (RMNs) in recent years has been impressive.

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9 Crucial Headless Commerce Trends to Watch In 2023

GetElastic

The world of commerce is evolving rapidly, and brands need to keep up with the latest technologies and trends to stay ahead of the game. One of the most powerful recent commerce technologies is headless commerce. To ensure your brand reaches its peak potential in 2023, be aware of these nine crucial headless commerce trends: 1.

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Mobile eCommerce Trends & Strategies for 2021

Groove

To help, we've outlined four mobile eCommerce trends to watch and included considerations for a successful mobile strategy. Mobile eCommerce Trends To Look Out For. As you create and implement your mobile strategy, we recommend keeping an eye out for these trends: Anticipate Omni-Channel Shoppers. Apps vs Mobile Websites.

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Affiliate Marketing 101: Overview of Affiliates and Technology Partners

UpSellIt

Affiliate marketing has emerged as a powerful avenue for individuals and businesses to monetize their online presence. Affiliate marketing is a performance-based marketing model where individuals promote the products or services of an advertiser through various online channels. What is Affiliate Marketing?

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The Future of eCommerce: Trends to Watch in 2024

Algopix

The eCommerce landscape has been evolving at a rapid pace over the past few years, driven by advances in technology, changing consumer behaviors, and the global impact of events. AR technologies will provide an immersive and interactive shopping experience, allowing customers to visualize products in their real-world environment.

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Generation Z: Between the Worlds of Digital and Analog

Retail TouchPoints

Constant interaction with friends on Instagram and TikTok is part of Generation Z’s lives, so there is no question that these social media channels influence what digital natives put in their shopping carts. Payments play a key role. Near Field Communication (NFC) technology works on a similar principle.

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7 Questions Every Retailer Should be Asking Itself About Ecommerce and Shopper Loyalty

Retail TouchPoints

But simply buying all of those platforms — CDP, POS, Loyalty, Promotions, Ecommerce, package payment terminals, and pricing and inventory management software — doesn’t automatically put retailers on the path to success. The COVID pandemic has accelerated trends that were already underway.

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