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Holiday Shopping in a Post-Pandemic Era: What Retailers Need to Know

Retail TouchPoints

Mask mandates are returning, consumer confidence is dwindling and shortages have caused a strain on retailers’ supply chains. Further, with the surge in the Delta variant, there is a high likelihood of online sales experiencing a lift in several categories like food/grocery, pet supplies, home improvements, etc.

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Retail media’s rise, eComm profitability pressure, and more — Profitero press highlights

Profitero

There are eerie similarities to many of the growth inhibitors faced in early stage search marketing, albeit with some new twists. Solving for both could give retail an opportunity to take search marketing to heights that Google can’t. Unsung hero of eComm: The supply chain. Excerpted from Forbes.

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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Miriam Ellis is a local search marketing columnist and the local SEO Subject Matter Expert at Moz , a leader in search engine optimization technology. On a micro, day-to-day level, helping your clients green themselves will give an extra reason for customers to choose them for holiday shopping.

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2021 Holiday Shopping Ecommerce Stats & Trends [November 2021]

ROI Revolution

These record sales are expected despite growing supply chain, inventory, and fulfillment concerns. Supply chain disruptions shake up holiday strategy for retail ecommerce brands. Supply chain strain will be the name of the pain for brands expecting any holiday seasonality this year. October 27. Holiday sales grew 8.3%

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2023 Ecommerce Predictions: Insights From 17 Digital Marketing Experts

ROI Revolution

Ongoing supply chain concerns. These are just a few of the major obstacles facing digital marketers and advertisers as the new year approaches. With so many parts moving in insufficient ways, the digital marketing machine isn’t operating at high efficiency. A potential recession. Rising inflation rates.

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2021 Holiday Shopping Ecommerce Stats & Trends [September 2021]

ROI Revolution

Gift guides can be used across a variety of channels, including email, organic, and paid search. Keep a close eye on your product feeds, be proactive about supply chain strain, optimize your organic presence, and use personalization to help ensure your brand is set up for success this holiday season. August 10.

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2021 Holiday Shopping Ecommerce Stats & Trends [October 2021]

ROI Revolution

Additionally, rushed deployments don’t just impact the organic channel but can also create problems for paid ads and overall user experience. US retailers will face an additional $223 billion in costs this holiday season due to global supply chain issues ( Salesforce ). Holiday ecommerce sales will rise 11.3% Holiday sales grew 8.3%

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