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Shipping as a marketing tool: Drive delight this holiday season

lateshipment

Ever thought of ecommerce shipping as a marketing tool? E-commerce brands often focus on various channels during the holiday season like marketing, website design , product variations, emails and social media. E-commerce shipping is the last part of the pre-purchase customer journey before the buy button is clicked.

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You Choose: Free Shipping vs. Lower Prices

ChannelAdvisor

Which would you rather choose: a $49 product with free shipping or the same product for $39 plus $10 shipping? Free shipping was once a fast-growing trend in e-commerce. The Psychology of Online Pricing. This is called the zero price effect , or the irrational urge to get free stuff. Source: Shippo, 2021.

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Harnessing the Potential of Returnless Refunds to Improve Profitability and Customer Experience

Retail TouchPoints

Returns are a major cost of doing retail business of any kind, but especially online. Circumstances aren’t always ideal, though, and the tools brands need aren’t always within immediate reach. Returnless refunds also make sense for companies shipping heavy or bulky items that are more expensive to ship.

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Is Selling on Amazon the Cure for High Customer Acquisition Costs?

Retail TouchPoints

As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their branded ecommerce experiences and doubled down on unique brand opportunities found on marketplaces like Amazon. It’s inevitable.

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Ecwid Pricing Plans 2023: Packages, Fees, and Add-on Costs

Ecommerce Platforms

Today, we’re exploring the various features and capabilities included in the range of Ecwid pricing plans available to today’s ecommerce brands. The platform includes tools for not only building your online store, but also promoting products and generating new leads. With Ecwid, companies can start selling online almost instantly.

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Alibaba Supply Chain Exec Recommends Futureproofing with AI, Blockchain and Crowdsourcing

Retail TouchPoints

In 2020 he joined Alibaba, where he is now tasked with developing the company’s strategy and building platform-level solutions around international shipping, logistics, cross-border trade and global expansion. Ecommerce became not just a ‘good-to-have’ channel, but a must-have channel for small businesses.

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Shopify vs Shopify Plus (Shopify+): Which is Right For Your Business?

Groove

The three tiers are: Basic Shopify Advanced Each of these plans has its own separate pricing and features. Shopify Within Shopify Basic, there are three standard pricing plans : Basic, Shopify, and Advanced. The prices below are the starting prices. We'll go into more detail in the sections below.

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