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Reports: YouTube Plans South Korean Shopping Channel

Retail TouchPoints

YouTube will launch a live commerce shopping channel in South Korea on June 30, 2023, according to reporting by the Yonhap news agency as well as other publications. The channel, which will debut with approximately 30 brands, will mark YouTube’s first official shopping channel anywhere in the world.

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3 eCommerce Email Marketing AI Tools That Online Merchants Will Love

Groove

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. AI-powered email marketing tools represent a transformative leap forward, merging human creativity with the computational power of AI algorithms.

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AI Tools for Ideal Customer Profiles

Practical eCommerce

"Ideal customer profiles" help merchants select marketing channels, create ad copy, narrow outreach, and more. The post AI Tools for Ideal Customer Profiles appeared first on Practical Ecommerce.

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Klarna Rolls Out Suite of New Shopping Tools, From ChatGPT to Resale

Retail TouchPoints

The payments provider also is adding new tools designed to help retailers and content creators engage with their audiences in more effective ways. Customer Tools Enable Greater Discovery Customer-facing additions include the new discovery shopping feed, powered by Klarna’s in-house AI recommendation engine.

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Marketing Automation: What is it, Examples & Tools [2021]

Kissmetrics

But marketing automation tools make your job a little more painless, so you and your team can focus your time and attention on other efforts that drive revenue. Luckily for you, I’ve compiled a list of the best marketing automation tools with countless features and automated workflows that will make marketing less of a headache.

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Why You Should Audit Your YouTube Channel

Kissmetrics

How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? But, if you want to make the most of this channel, you need to ensure your content is high-quality, targeted, and optimized. Why Your YouTube Channel Needs an Audit. By performing a YouTube audit.

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Shopify Touts ‘Flywheel Effect’ with Expansion of ‘Audiences’ Advertising Tool to TikTok, Snap, Criteo

Retail TouchPoints

Shopify is expanding the reach of its merchant advertising tool Audiences to include all major advertising platforms. New integrations with Snap , commerce media platform Criteo and TikTok now join the roster of Shopify’s channel ad partners, which already include Meta , Google and Pinterest.

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