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Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation

Retail TouchPoints

The company rebranded as Batteries Plus Bulbs in 2012 in an attempt to expand its appeal but then reverted back to just Batteries Plus in 2021 (although it does still sell light bulbs). Creating these unique customer journeys is easier said than done, especially for a retailer that touches so many varied consumer segments. “We’re

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Unlocking the Future of Customer Data: Global Brands Share Their Thoughts

365 Retail

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Results are only as good as the data you feed it.

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10 Key Tips for Scaling Personalization in Retail

Retail TouchPoints

For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Personalization is the act of tailoring an experience based on information a company has learned about an individual. Basically, customers now expect to feel known.

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The Rise of Real-Time CDP

Retail TouchPoints

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. A real-time CDP will help retailers keep track of customer behavior across channels to provide a ‘phygital’ or ‘omnichannel’ experience to customers.

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Brands Need a Dedicated Balance Sheet for Customer Health

Retail TouchPoints

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. Many companies are accustomed to viewing performance by channel, by store or by product. Are existing customers sticking around? That needs to change.

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How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. While this was good news for brands that had or could set up ecommerce channels, it may have accelerated and intensified The Amazon Effect.

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The 6 best Attentive alternatives for 2023 (free and paid)

Omnisend

It’s a robust SMS platform offering valuable customer data. But SMS is not the only channel that Omnisend supports. One of Omnisend’s strong points is that you can combine SMS, email, and push notifications for an optimal omnichannel marketing experience that drives sales. Why is Twilio a better alternative?