Retail TouchPoints

JANUARY 24, 2024

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies.

B2B 212

B2B eCommerce BigCommerce Omnichannel 212

Optimizely

JANUARY 30, 2018

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. data) in order first. What is an omnichannel marketing strategy?

Omnichannel 191

Omnichannel eCommerce Marketing Marketing eCommerce 191

365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Results are only as good as the data you feed it.

Customer Data 65

Customer Data Customer Multi-channel Events 65

Retail TouchPoints

DECEMBER 1, 2022

Batteries Plus has rolled out a new online experience, using customer data to create a more customized and personalized shopper journey. The company will continue to build on its new digital offerings in order to cultivate deeper relationships with its customers.

Omnichannel 230

Omnichannel Customer Data eCommerce Platforms Technology 230

Retail TouchPoints

SEPTEMBER 20, 2022

of total company revenue so far this year. This is best accomplished by investing heavily in first-party data. Brands need to assess what kinds of customer data they have access to, what kinds of data might be missing, and what needs to happen to unite data sources across the enterprise.

Omnichannel 250

Omnichannel Marketing Social Media Channel 250

Omnisend

DECEMBER 15, 2020

When that time comes, the customer will look to contact the company. The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts. Learn more!

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Kibo

NOVEMBER 1, 2021

Omnichannel shopping isn’t just a passing trend. It’s clear there’s an enormous need for retailers to provide high-quality omnichannel shopping experiences, but meeting consumers’ expectations means retailers must master omnichannel order management. What Is Omnichannel Order Management?

Omnichannel 114

Omnichannel Management Multichannel B2C 114

Retail TouchPoints

AUGUST 30, 2023

Many retailers struggle to cultivate genuine engagement that builds lasting relationships and delivers frictionless customer experiences. If customers feel your efforts are merely transactional, they won’t hesitate to go to your competitor looking for the next best deal. Tip 4: Provide better product detail for customer ease.

Shipping Costs 206

Shipping Costs Improvements Live Chat Retail 206

Retail TouchPoints

JANUARY 4, 2023

By using high-quality images and videos of products, customers are drawn closer. While videos make for a more engaging customer experience, only 40% of product detail pages currently use video, according to the 2022 Omnichannel Retail Index. Aside from how the products are displayed comes how the customer discovers them.

eCommerce 243

eCommerce Omnichannel Comparison Shopping Recommendation 243

Retail TouchPoints

OCTOBER 27, 2022

Petco Health and Wellness Company has entered into a multi-year partnership with Nationwide that makes the insurance company the retailer’s exclusive provider. Petco’s goal with the partnership is to expand access to pet healthcare in the U.S. ” Pet healthcare has been a focal point of Petco’s growth strategy.

Supplies 213

Supplies Omnichannel Customer Data Customer Experience 213

Retail TouchPoints

AUGUST 29, 2023

For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Personalization is the act of tailoring an experience based on information a company has learned about an individual. Basically, customers now expect to feel known.

Multi-channel 207

Multi-channel Retail Customer Experience Customer Data 207

Retail TouchPoints

DECEMBER 13, 2021

Over the course of her career, Tharp led digital transformations from the inside at a host of companies, including Dean Foods, Travelocity, Neiman Marcus and Fossil. But now, at Google Cloud , she sees the opportunity to help usher in a new era of digital transformation for the retail industry as a whole.

Channel 182

Channel Omnichannel Retail Merchant Services 182

Retail TouchPoints

JANUARY 4, 2022

Best Buy is the latest retailer to enter the advertising market with the launch of Best Buy Ads, an in-house media company designed to help shoppers explore the retailer’s products, services and offers. The ad firm will utilize Best Buy’s internal customer data to recommend relevant methods of connecting with shoppers based on their habits.

Omnichannel 258

Omnichannel Customer Data Mobile Recommendation 258

Retail TouchPoints

MARCH 5, 2024

First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences. The first step on the path to building your own RMN is to establish mature systems for collecting, segmenting and utilizing your data.

Retail 245

Retail Customer Data Channel Arts 245

Retail TouchPoints

APRIL 20, 2022

Further expansion will be guided by utilizing customer data and feedback to address specific local needs to inform future openings. “Customers can expect thoughtful partnerships and events with local charities, businesses and artists in every city. and San Francisco in April, May and June.

Operations 240

Operations Shipping Costs Omnichannel Customer Data 240

Retail TouchPoints

MAY 22, 2023

“As Tanger continues its transformation, we believe omni experiences and customer data are critical to serve our retailers and guests alike.” To mark its 30 th year as a publicly traded company, Tanger Outlets has updated its logo and corporate identity.

Customer 266

Customer Customer Experience Customer Data Improvements 266

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. A real-time CDP will help retailers keep track of customer behavior across channels to provide a ‘phygital’ or ‘omnichannel’ experience to customers.

Multi-channel 208

Multi-channel POS Customer Data Mobile 208

RetailWire

SEPTEMBER 22, 2023

Hy-Vee has unveiled its full-scale retail media network, Hy-Vee RedMedia, aiming to connect brands directly with its customer base across online and in-store platforms. This network, showcased at the Groceryshop 2023 conference, blends first-party customer data with insights from leading advertising firms for more targeted marketing.

Omnichannel 40

Omnichannel Retail Customer Data Operations 40

Retail TouchPoints

JANUARY 11, 2021

Real-time data is the key for 2021. With consumer shopping more disjointed than ever before, retailers can find a competitive advantage in a robust omnichannel experience informed by consumer behavior across channels. Businesses that can identify customers’ needs and preferences and meet them in the moment will pull ahead of the pack.

Small Business Retail 232

Small Business Retail Retail eCommerce Social Media 232

iVend

DECEMBER 8, 2019

The retail industry is rapidly shifting to a true omnichannel environment. Consumer demands for instant gratification are only increasing—customers want product and pricing information to be available across the web, on their mobile devices, and at the store. This means retail company and customer data stays safe.

Omnichannel 52

Omnichannel POS Merchant Services Multichannel 52

iVend

DECEMBER 8, 2019

The retail industry is rapidly shifting to a true omnichannel environment. Consumer demands for instant gratification are only increasing—customers want product and pricing information to be available across the web, on their mobile devices, and at the store. This means retail company and customer data stays safe.

Omnichannel 52

Omnichannel POS Merchant Services Multichannel 52

iVend

DECEMBER 8, 2019

The retail industry is rapidly shifting to a true omnichannel environment. Consumer demands for instant gratification are only increasing—customers want product and pricing information to be available across the web, on their mobile devices, and at the store. This means retail company and customer data stays safe.

Omnichannel 52

Omnichannel POS Merchant Services Multichannel 52

Retail TouchPoints

OCTOBER 18, 2021

A recent Forrester survey report found that companies that provide connected experiences between CX and EX report dramatic benefits around innovation, cost reduction, revenue growth, customer experience and digital transformation. In order to make the cross-channel dream a reality, brands need to pass data quickly between channels.

Customer Experience 263

Customer Experience Customer Channel Omnichannel 263

Retail TouchPoints

DECEMBER 2, 2020

The deal includes the Stein Mart nameplate as well as its private label brands, domain names, social media assets and customer data from Hilco Streambank, an IP advisory firm that had been marketing the assets. The company also acquired the RadioShack brand in November 2020, with plans to reinvigorate its global ecommerce business.

eCommerce 163

eCommerce Social Media Retail Accessories 163

Smile.io

OCTOBER 13, 2021

Whether you’re an experienced marketing professional or a one-person show running your first ecommerce store, you’ve probably heard of a little something called “omnichannel marketing”. Just from the name you may have guessed it has to do with interacting with your customers through multiple different channels.

Omnichannel 65

Omnichannel Multichannel Marketing eCommerce 65

Retail TouchPoints

JUNE 22, 2021

The department store retailer took a similar route by dividing Saks Fifth Avenue into distinct ecommerce and brick-and-mortar companies — a move that could become a trend among apparel and specialty retailers. Following this spinoff, the Saks brand will be split into four distinct companies, divided by channel as well as price point.

Specialty Retailers 157

Specialty Retailers Other Apparel Department Stores 157

Retail TouchPoints

JUNE 23, 2022

But in the retail realm, activist investors have recently latched on to a tactic that is relatively new — pushing ailing store brands to spin off their ecommerce business into a standalone company. AlixPartners advised both companies in their decisions. A Tale of Two Retailers. This strategy could hold water.

eCommerce 254

eCommerce Omnichannel Channel Department Stores 254

Retail TouchPoints

MAY 3, 2023

The cookieless future has settled and users worldwide demand their data be kept private. Forbes reports that companies are now faced with increased pressure to find new ways to track marketing behaviors. Businesses that strive to connect with customers share similar pain points. Still, many questions remain.

POS 220

POS Customer Experience Customer Technology 220

Retail TouchPoints

AUGUST 13, 2021

The division will enable each ecommerce arm to focus on strategies aimed at ecommerce growth, which can be significantly different compared to what a brick-and-mortar retailer needs to succeed, without sacrificing omnichannel capabilities.

eCommerce 296

eCommerce Operations Customer Experience Omnichannel 296

Optimizely

MARCH 9, 2021

We believe this will create an overall superior customer experience. This notice is to inform your company that the Bronto Marketing Platform has been assigned End of Life status and the last date of service will be May 31, 2022. Please ensure that all appropriate contacts in your company are made aware of this notice.

Demo 195

Demo Customer Experience Customer Data Omnichannel 195

Retail TouchPoints

JULY 5, 2022

But now, even as consumers return to stores, they have come to expect those omnichannel conveniences, meaning retail executives must find a way to make them financially viable. On the one hand you have brands like Nike , Adidas and even CPG companies going more direct and growing more powerful,” said Anderson.

Shipping Costs 271

Shipping Costs eCommerce Retail Merchant Services 271

Retail TouchPoints

JULY 2, 2020

Exploiting customer data (offline and online), predictive models now make it possible to quickly detect the best suspects according to a marketing objective. Predictive marketing is revolutionary in that it statistically predicts the best suspect customers for a campaign. This is where predictive marketing comes into play.

eCommerce 217

eCommerce Retail Omnichannel Operations 217

Retail TouchPoints

AUGUST 1, 2023

A critical area of focus is transforming their business into more profitable omnichannel platforms. The Customer at the Center Using predictive analytics for decision-making is one strategy merchants can adopt to enhance profitability. Simply reviewing historical and present sales data won’t cut it.

Retail 235

Retail Shipping Costs eCommerce Consumer 235

Retail TouchPoints

APRIL 20, 2022

This technology is useful in cities and states that don’t allow customers to see the product.” As cannabis brands like Cookies and Dr. Greenthumb’s try to up their “retail cred,” they are focusing on omnichannel storytelling and high-touch service. Using Analytics and Customer Data to Localize and Personalize Cannabis Retailing.

Retail 351

Retail Social Media Technology Events 351

Omnisend

MAY 24, 2021

The best way to learn about your customers’ preferences and behavior is through customer analytics, which helps to visualize your customer data and allows you to provide personalized, relevant messaging at exactly the right times. But first, let’s take a closer look at what customer data analysis is.

Customer 134

Customer Customer Retention Customer Data Omnichannel 134

Retail TouchPoints

AUGUST 9, 2021

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. Many companies are accustomed to viewing performance by channel, by store or by product. Are existing customers sticking around? That needs to change.

Customer 296

Customer Multi-channel B2C Omnichannel 296

ESW

JULY 6, 2023

For nearly 3 in 4 first-time ecommerce shoppers, their first (and only, to that point) online buying experience was with Amazon and its seamless checkout, fast delivery and exceptional customer support. Amazon is everywhere the customer is. Omnichannel is here to stay. Customisation Amazon makes excellent use of customer data.

eCommerce 139

eCommerce Payment Services Customer Shipping Costs 139