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How Consumer Electronics Brands Can Reduce Holiday Shopping Returns

ESW

American consumers spent an astounding $1.29 trillion in online retail sales in 2022, yet roughly $212 billion worth of products — more than 16% of sales — were sent back in the form of online returns. So how can consumer electronics brands reduce the number of holiday returns this year? Buyer’s remorse: 13.6%

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Gamified Training Boosts Brand’s Appliance Sales 26.2%

Retail TouchPoints

Equally important, the associates gave positive feedback, saying the training improved their ability to recommend products to customers. Because the training game was available on associates’ mobile devices, they could play frequently, trying out multiple scenarios as they sought to improve their scores.

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eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

His leadership has enabled the company to specialize in creating customized marketing solutions that significantly improve client engagement and profitability in a highly competitive market. His leadership has guided the company to create compelling and user-friendly websites that drive sales and improve customer interaction.

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The Rising Tide of Returns: Handling the Post-Holiday Surge  

ESW

The flood of post-holiday returns is a perennial headache for brands and retailers. But returns also present opportunities for online retailers and brands. Brands and retailers should, of course, focus on reducing returns. Retailers can use the returns process to collect valuable first-party data.

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How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

Then along came the Internet and the subsequent boom of online retailers and e-commerce, which not only changed the consumer journey, but also made change very difficult for brands with heavy equity in old distribution models.” Not only can customers buy everything they needed online, they could do it at one place – Amazon.

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15 Tips to Succeed as Brick-and-Mortar Retail Reopens

Wiser

5: Lean Into Omnichannel Retail. One interesting development to come out of COVID-19 has been the shift to online retail from traditional brick-and-mortar retailers. In fact, retailers should continue to emphasize multiple channels to continue to drive sales.

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Should You Sell on the Walmart Marketplace? Here are the Pros and Cons

ecomdash

If you’ve followed ecommerce news lately, you’ve probably heard a lot about the Walmart Marketplace, an online outlet for the retail behemoth. Over the last few years, Walmart has made some strategic acquisitions and updated its ecommerce policies , all of which seem to challenge Amazon’s share of the online retail market. .