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How Consumer Electronics Brands Can Reduce Holiday Shopping Returns

ESW

American consumers spent an astounding $1.29 trillion in online retail sales in 2022, yet roughly $212 billion worth of products — more than 16% of sales — were sent back in the form of online returns. So how can consumer electronics brands reduce the number of holiday returns this year? Buyer’s remorse: 13.6%

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eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

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Gamified Training Boosts Brand’s Appliance Sales 26.2%

Retail TouchPoints

As consumer appliances grow ever more sophisticated, it can be a challenge for retail salespeople to stay up to speed on every high-tech element blinking, beeping and buzzing in the latest washing machine or dryer — but it’s essential. for associates at several large consumer electronics retailers.

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What COVID-19 Has Taught Us About eCommerce Spending

RetailMinded

However, these consumer shopping behaviors vary from shopper to shopper and even between retail segments. For example, millennials and baby boomers have exhibited far different shopping activities, and the channel preferences for shoppers buying groceries versus consumer electronics also varies. Consumer Electronics.

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How to Create Winning Black Friday Promotions

Wiser

Which Black Friday marketing ideas drive the most sales? However, one marketing tactic has stood the test of time, and for good reason: the promotion. . Overall, winners around Black Friday were consumer electronics, apparel, and appliances. Consumer electronics and apparel are top-selling products on Black Friday.

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The Rising Tide of Returns: Handling the Post-Holiday Surge  

ESW

The flood of post-holiday returns is a perennial headache for brands and retailers. But returns also present opportunities for online retailers and brands. Brands and retailers should, of course, focus on reducing returns. Retailers can use the returns process to collect valuable first-party data.

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How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

Author, speaker and consultant Jeff Fromm puts it this way: “If [shoppers] needed groceries, they went to the market or before markets a fruit stand. Not only can customers buy everything they needed online, they could do it at one place – Amazon. In some markets, customers can pay to receive their order in an hour.

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