Retail TouchPoints
JULY 28, 2020
Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives. In the previous edition of the State of Marketing Report, the median number of customer data sources for marketers was projected to jump from 10 in 2017 to 15 in 2019 — a 50% increase in just two years.
Inflow Insights
NOVEMBER 11, 2021
For most eCommerce businesses, the decision comes down to social media advertising (ie. However, once a customer has seen your social media ad, they’ll commonly search for your brand in Google — where your organic and paid results will populate. Best Performers in Social Media Ads.
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RETAIL MANAGEMENT SOFTWARE
NOVEMBER 7, 2023
From price optimization to crafting hyper-personalized experiences and forecasting consumer trends, artificial intelligence is unlocking the potential for more captivating, innovative, and profitable marketing strategies. AI algorithms analyze customer data to understand preferences, behavior, and purchase history.
ROI Revolution
JULY 25, 2019
Before that , we learned about Google Marketing Live 2019 , the anniversary of GDPR and what it meant for collecting customer data , how marketers are using artificial intelligence, and more. . Ecommerce + Consumer Packaged Goods. Amazon is emerging as a key player in the consumer packaged goods (CPG) ecommerce market.
Retail TouchPoints
AUGUST 14, 2020
Retailer priorities have shifted slightly since the last State of Marketing report, according to panelist Megan Hostetler, a Salesforce Product Marketing Manager focused on Retail and Consumer Goods. Last year the top priority was engaging customers in real time. Currently, only 35%.
Kissmetrics
SEPTEMBER 14, 2020
Don’t forget to consider your: Email platforms Social media tools Internal communication software Customer service tools Calling/video chat software Shopping cart (for ecommerce) Contract/proposal software Connectors (i.e., Make a list of the tools you use and double-check to make sure your CRM integrates with them.
Fabric
APRIL 20, 2023
“When it comes to operations and their supply chain, winning consumer goods companies integrate more closely with retail partners to improve demand forecasting, inventory management, packaging design, and fulfillment.” per consumer unit.
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