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Brand Loyalty or Bust: E-Commerce Edition

lateshipment

My perception of building an e-commerce brand looks fun. All you need is to create a specialized domain with your brand name, work with different teams like marketing, sales, and customer experience to understand how you can further attract customers, sell not just products but something that brings out your own identity, etc.

eCommerce 130
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As Ecommerce Growth Continues, Retailers Turn ‘Steely-Eyed’ Gaze to Profitability

Retail TouchPoints

Retailers’ attitudes about ecommerce have undergone a series of rapid evolutions over the last two years. Then, once basic digital offerings were in place, merchants began to consider how to make these ecommerce advancements permanent in preparation for the “New Normal.”. Why is Ecommerce Profitability So Elusive?

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An Introduction to Yelp Ads for Local and e-Commerce Businesses

Kissmetrics

How can you attract the customer base you want, while also collecting reviews and ratings in one place? Most importantly, how can you interact with consumer reviews to put your business in the best possible light? A crowd-sourced business review platform for consumers, Yelp is also an excellent place for businesses to be found online.

eCommerce 331
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COVID Changed The Game For E-Commerce – And ‘Microservices’ Are Every Brand’s Secret Weapon

Retail TouchPoints

It would seem that scales have long been tipped in favor of the retail giants — those with massive footprints, established brands, warehouses chock-full of supply to meet global consumer demand and the resources to offer a wide array of products. The easier option is in fact to move away from giant e-Commerce marketplaces.

eCommerce 218
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The Future of eCommerce: Trends to Watch in 2024

Algopix

The eCommerce landscape has been evolving at a rapid pace over the past few years, driven by advances in technology, changing consumer behaviors, and the global impact of events. Augmented Reality (AR) Shopping Experiences In 2024, Augmented Reality (AR) is set to revolutionize the way consumers shop online.

eCommerce 119
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Study: Why AOV Has Ousted CLV as Ecommerce Executives’ Most Valuable Metric

Retail TouchPoints

The past two years have seen a rapid evolution of retailers’ digital operations, and perhaps more importantly led to a dramatic shift in the role that ecommerce plays in the overall shopping experience. That, combined with more stringent data privacy regulations, has made data collection and enrichment a top investment priority for 2022.

eCommerce 288
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Turning Retail Losses into Profits

Retail TouchPoints

External economic factors, such as fluctuating interest rates, an unpredictable housing market and persistent inflation have prompted consumers to rethink their spending habits. Faced with shifting economic and consumer dynamics, retail leaders strive to unlock strategies that turn losses into profits. In 2019, it declined to 6.7%

Retail 240