Retail TouchPoints

APRIL 20, 2022

While online platforms and communities like Instagram are the “cornerstone” of the brands’ digital footprints, Del Fante explained that each physical location presents a unique opportunity to “express our brand in a way for us to retain customers. Seeking Brick-and-Mortar Expertise in a Complex Industry.

Retail 353

Retail Social Media Technology Events 353

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Collect and Leverage First-Party Data . Stand Out Beyond Free Shipping .

Customer Loyalty 215

Customer Loyalty Customer Retail Shipping Costs 215

Retail TouchPoints

MARCH 25, 2022

Constant interaction with friends on Instagram and TikTok is part of Generation Z’s lives, so there is no question that these social media channels influence what digital natives put in their shopping carts. This is further supported by a study from NetSuite , which found that 97% of consumers see a need to go to a physical store.

Payment Services 267

Payment Services Payments Social Media Electronics 267

RTP blog

AUGUST 16, 2017

A recent consumer survey from JDA revealed that consumers don’t expect special or unique experiences when shopping in stores. Yet recently many retailers have been more focused on the need to create unique experiences to draw consumers to the brand and generate more foot traffic in stores.

Omnichannel 150

Omnichannel Retail eCommerce Platforms Fulfillment 150

Retail TouchPoints

AUGUST 25, 2023

Every few decades, retail brands discover a new way to connect with consumers. The early 2000s saw the beginning of an online media push that brought standardized content from one brand to many consumers. Having a direct line with consumers via D2R provides brands with first-party retail data in a whole new way.

Retail 244

Retail Social Media Consumer Channel 244

Optimizely

APRIL 5, 2018

Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer? What does it mean to shift to direct-to-consumer? Direct-to-consumer means exactly what it sounds like: using ecommerce platforms to sell products directly to buyers.

B2C 170

B2C Consumer Shipping Costs Supplies 170

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. The pandemic is finally ending, but the new/remade world will require a refined approach to the customer experience.

Consumer 142

Consumer Payment Services Fulfillment Multi-channel 142

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment.

Webinar 268

Webinar Consumer Payments Marketing 268

Omnisend

JANUARY 8, 2024

Understanding how to get repeat customers can boost your revenue. You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it?

Customer 88

Customer Customer Retention Social Media X-cart 88

Retail TouchPoints

FEBRUARY 17, 2023

And in today’s omnichannel environment, that change is happening faster than ever. Lesson 3 Marketing teams should always be learning about their customers: Data is the linchpin for deep customer understanding and more agile marketing practices.

Marketing 282

Marketing Customer Loyalty Omnichannel eCommerce 282

RETAIL MANAGEMENT SOFTWARE

JANUARY 16, 2024

As we step into 2024, the retail sector is undergoing significant transformations in technology, supply chain dynamics, and consumer behavior. Sustainable and Ethical Practices: As environmental awareness continues to grow, consumers are placing increased importance on sustainability and ethical practices.

Payment Services 98

Payment Services Retail Supplies Omnichannel 98

Retail TouchPoints

FEBRUARY 28, 2023

There’s no question that rising prices have altered consumer behaviors. Our recent survey of North American, UK and APAC consumers — which is the basis of an upcoming Eagle Eye report — found similar trends globally: 61% of shoppers worldwide are using money-saving tactics like seeking out on-sale items and coupons more often.

Retail 267

Retail Books Consumer Social Media 267

Sailthru

MARCH 8, 2018

As the world’s largest retailer and online retailer go head to head in a battle of Goliath and Goliath, one thing is clear: Omnichannel has become the white whale for retailers. Technology has created a complex customer journey. How can a brand master the omnichannel experience? Personalization and omnichannel.

Omnichannel 60

Omnichannel Social Media Retail Shipping Costs 60

Retail TouchPoints

SEPTEMBER 12, 2022

But new direct-to-consumer (DTC) brands like Sundays are designed to streamline the process and develop multipurpose products that can adapt as consumers’ needs change. During that time, Samieian and her colleagues learned a lot about the furniture shopping experience, including what consumers need to feel confident in their decisions.

Social Media 256

Social Media Shipping Costs Customer Experience Consumer 256

Kissmetrics

JANUARY 17, 2022

Segmentation helps brands to understand their customers better and target their products accordingly. You can implement email segmentation by analyzing the customer data and behavior over various channels to deliver the content and style most valuable to your buyers/prospects. Customers Prefer Personalized Messages.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Optimizely

FEBRUARY 19, 2021

How come certain businesses still find direct mail marketing as an effective way to stay top of mind and engage with customers? What consumer demands does it still meet? Merge tags can also help businesses target customers in certain locations such as their city or state to help create a sense of community among consumers.

Marketing 195

Marketing Social Media Shipping Costs Consumer 195

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 129

Channel eCommerce Social Media Customer Loyalty 129

Smile.io

MAY 15, 2024

   Consider these scalability factors when choosing an ecommerce platform: Omnichannel compatibility —As ecommerce stores scale, new sales channels emerge. Whether expanding into physical retail locations, social commerce, online marketplaces, or international online stores, you need an ecommerce platform that supports you.

Payment Services 53

Payment Services Merchant Services eCommerce Payments 53

Sailthru

APRIL 21, 2023

Starbucks loyalty customers play beat-the-clock classics like hopscotch and bingo that bring them back on the app all day long. Consumers want to be entertained. Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets.

Retail 78

Retail Games Social Media Download 78

lateshipment

JANUARY 17, 2023

Increased churn – These customers who are not satisfied with their CX may be more likely to churn and take their business elsewhere, leading to a decline in sales and revenue for the business. customers expect a personalized experience at every channel and touchpoint. But what’s new in omnichannel commerce in 2023?

eCommerce 130

eCommerce Merchant Services Omnichannel Customer Experience 130

Omnisend

APRIL 26, 2021

From its humble beginnings in easily deliverable and consumable things like books and DVDs, ecommerce has expanded to the point where consumers now feel comfortable purchasing pretty much anything online. Personalization in marketing has quickly become a customer expectation. The Continued Growth of Direct-To-Consumer (DTC).

eCommerce 135

eCommerce Social Media Merchant Services Shopify 135

Retail TouchPoints

NOVEMBER 6, 2023

As consumers turned to ecommerce during the pandemic (in droves), the “death of the mall” was widely reported. As the divide between digital commerce and in-store shopping shrinks, the spotlight is now on the role omnichannel retail strategies play in both driving traffic to brand’s websites and foot traffic to physical stores.

Omnichannel 301

Omnichannel Social Media Channel Mobile 301

Kibo

DECEMBER 14, 2021

Now, this generation is entering its prime spending years, and as millennials age into their 30s and 40s, they will be an increasingly important consumer group. Merchants are shifting toward a fast and efficient customer digital shipping experience to meet the demands of the millennial shopper.

Social Media 62

Social Media Retail Mobile Omnichannel 62

Optimizely

MAY 15, 2018

That’s why we’ve picked out the IRCE sessions that are must-sees for any B2C marketer, whether you’re focused on merchandising, marketplaces, omnichannel, design, or search. What’s Next: Social. Hit Your Target with Smart Social Ad Campaigns. Your customers are on Amazon. consumers are using online marketplaces.

Internet Retail 321

Internet Retail Magazine Customer Retention Online Retail 321

lateshipment

APRIL 2, 2021

However, you must keep in mind that entirely relying on these marketplaces can limit your brand’s growth (as you don’t own the customer data). Hybrid (omnichannel) marketing is the future now. Hybrid marketing (also known as omnichannel marketing) can enable businesses like yours to do just that. hot and trendy.

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130

365 Retail

DECEMBER 21, 2021

1. Focus on reaching ‘Omnichannel Nirvana’ ? . AI tools analysing millions of data points in real-time to optimise efficiency and?decision omnichannel nirvana. . Yes, online shopping will continue to grow – our recent data alongside?GWI, As marketers, and as consumers, this will come as no surprise.

Social Media 104

Social Media Retail Payment Services Subscription 104

Optimizely

APRIL 18, 2019

Your most loyal and valuable customers shop across multiple channels, both online and offline. Consumers who buy products both online and in-store have a 30% higher lifetime value than those who shop using only one channel. In fact, customers don’t see “channels” in the same way as marketers do. Use your data wisely.

Marketing 299

Marketing POS Channel Clothing 299

RETAIL MANAGEMENT SOFTWARE

APRIL 24, 2023

In today’s fast-paced retail landscape, customer loyalty has become a critical factor in business success. With increased competition and changing consumer behaviors, retailers must stay ahead of the curve by implementing effective customer loyalty programs.

Customer Loyalty 84

Customer Loyalty Customer Retail Customer Retention 84

Omnisend

MARCH 29, 2021

Consumers are just as (and perhaps arguably more so, thanks to COVID-19) comfortable buying new apparel online as they are in-store. Try Omnisend free for 14 days and use marketing automation to create a better customer experience! Omnichannel Fashion Ecommerce. Omnichannel marketing is only a few clicks away!

Fashion 148

Fashion eCommerce Omnichannel Clothing 148

Optimizely

DECEMBER 21, 2017

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel. You should use this data to understand the typical buyer’s journey.

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

Optimizely

DECEMBER 14, 2017

This is exactly why you need to carefully monitor how each and every customer interacts with your brand on a daily basis and build out a customer engagement strategy. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

RETAIL MANAGEMENT SOFTWARE

AUGUST 18, 2023

While some sectors, notably the apparel industry, stand to benefit from these trends, other segments, such as consumer electronics, might encounter fluctuations in sales. Harnessing the Power of Personalization In the age of data-driven marketing, personalization is the key to capturing the attention and loyalty of your customers.

Retail 67

Retail Social Media Consumer Electronics Payments 67

Ecommerce Platforms

MARCH 18, 2023

The term “retail” refers to the sale of goods and services to consumers. The retailer then sells the finished product to the end consumer for a profit. Similar to retail stores, ecommerce stores focus on delivering products or services to consumers in most cases. How Does Retail Work? What is Ecommerce?

eCommerce 104

eCommerce Shipping Costs Payment Services Small Business Retail 104

ESW

SEPTEMBER 29, 2023

Consumers have shifted from shopping primarily in-store to now using a mix of online, mobile and brick-and-mortar channels. To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Why focus on omnichannel? Because customers demand it.

Omnichannel 146

Omnichannel Payment Services Merchant Services Multichannel 146

Kissmetrics

APRIL 20, 2021

The BOPUS (Buy Online, Pick Up In-Store) has been attracting hype for both retailers and customers, and this trend is expected to stay. BOPUS lets retailers leverage omnichannel experiences to boost online and in-store profits when done well. consumers have leveraged BOPUS to make purchases. How Can BOPUS Benefit Your Brand?

eCommerce 282

eCommerce Shipping Multi-channel Mobile 282

Omnisend

MAY 18, 2021

With the coronavirus pandemic, more and more customers are turning to ecommerce. Consequently, CBD sellers need to boast strong direct-to-consumer skills and marketing strategies, and connect with consumers to offer in-depth knowledge about CBD to enhance sales. This should also be assisted by a strong omnichannel strategy.

eCommerce 78

eCommerce Marketing Food and Beverages eCommerce Platforms 78

Ecommerce Platforms

APRIL 5, 2023

Subscription ecommerce is the term given to an online business model in which consumers sign up for long-term access to a product or service. Rather than just purchasing an item as and when they need it, consumers agree to pay a monthly or annual fee for a specific solution. What is Subscription Ecommerce?

eCommerce Platforms 104

eCommerce Platforms Subscription Payment Services eCommerce 104