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5 Things Brands Need to Know About the Gen Z Customer Experience (and Employee Experience)

Retail TouchPoints

If we were to sum up what brands need to know about Gen Z customer experiences preferences (and employee experience preferences) in a few words, it would go something like this: they’re different. Tip #1: Seamless and efficient experiences are a must. Tip #3: Social media influencers have significant reach.

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Building Connected Commerce in the Age of Loneliness

Retail TouchPoints

Moreover, at a time when long-reliable social networks are experiencing massive upheavals, people are looking for connected experiences that feel safe, secure, and ethical – and while online shopping may not sound like the primary destination for those experiences, shopping has historically been a social affair.

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Chevron ExtraMile Tests AI Assistants, Dynamic Content in 3 Stores

Retail TouchPoints

Three Chevron ExtraMile convenience stores are implementing dynamic merchandising, social media content and AI-powered sommeliers as part of a pilot program with Samsung Electronics America. Sprinklr Social integration will deliver social media content and interactive polls to consumers.

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3 Post-Purchase Fails…and How to Fix Them  

Retail TouchPoints

Executive teams have historically looked at the customer journey as a funnel, aiming to bring consumers from an initial point of engagement through to a purchase. And consumers agree, with 90% saying that the post-purchase experience is just as important as the quality of the products they’re getting.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

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4 Reasons Live Chat for eCommerce Drives Sales and Loyalty

Lemonstand

What do you think of live chat for eCommerce? Despite the mixed-feelings that people have on it, stats show that live chat for eCommerce (done right) actually results in more sales, high order values, and more loyalty from customers. In fact, 92% of live chat engagement occurs prior to the user reaching the cart.

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The Future of Customer Service: How Ticketing Systems, Content and Chat Are Changing the Game

Retail TouchPoints

Thoughts of poor customer service probably ring a bell in your own mind, and these opinions are hard to change — but there is hope. Customer service is changing rapidly to meet consumer behavior, providing smoother, more integrated experiences than ever before. 3 Data-Backed Reasons why Customer Service is Essential.