Remove Consumer Remove Customer Loyalty Remove Industry Remove Multi-channel
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How Retailers Can Use AI to Improve Customer Experience and Build Trust

Retail TouchPoints

With the sector continuing to experience accelerated growth, major retailers are looking for ways to maintain and build trust while dramatically improving customer experience and orchestrating cohesive customer journeys. Consumers are only one click away from retailers at all times.

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Sephora’s Delicate Dance: Offering Prestige Beauty to Value-Conscious Consumers

Retail TouchPoints

Customer loyalty experts know that the best-run programs do far more than simply boost sales by rewarding members with points and perks. Emeline Berlind, VP and General Manager of Loyalty for Sephora, revealed how the retailer’s approach to loyalty provides it with both strategic and tactical benefits.

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How to Turn One-Time Holiday Buyers into Brand Loyalists

Retail TouchPoints

The beauty of the retail industry today is the number of options for brands to connect with customers. Brands once had the challenge of getting customers to walk through their large store doors, supplying products they wanted to purchase and hoping they would return, but everything was limited to that in-store traffic.

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Encourage Your Customers to Call Again. Here’s How.

Retail TouchPoints

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. Phone — the Most Expensive CX Channel Retailers want their customers to be happy, but the cost of interacting with them live is usually inefficient and expensive.

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What’s in Store for Grocery in 2022?

Retail TouchPoints

Even for an industry that has been characterized by change over the past two years, it feels like grocery — and especially digital grocery — is poised to experience upheaval in the coming 12 months. These players will continue to expand in 2022, reshaping consumers’ expectations of an acceptable wait time for groceries.

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It’s Official – Amazon is an Ecommerce Enabler First and a Retailer Second

Retail TouchPoints

Two key examples: Opening up its successful ecommerce platform to third-party sellers, and then taking the tech and infrastructure it had painstakingly developed for its own ecommerce operation and offering it to those sellers as a service.

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CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail TouchPoints

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. The pandemic is finally ending, but the new/remade world will require a refined approach to the customer experience.

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