Optimizely

DECEMBER 21, 2017

“I’m still trying to absorb the last ten years’ worth of marketing jargon and acronyms.”. But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce.

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

UpSellIt

JULY 13, 2023

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. What is Omnichannel Retailing? What is Omnichannel Retailing?

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101

lateshipment

APRIL 2, 2021

Let’s not waste any more time and dive right into the eCommerce trends for 2021 and how they can help you improve your online business in terms of sales, CX, and customer loyalty – to thrive in 2021! . Hybrid (omnichannel) marketing is the future now. eCommerce is growing (higher, further, faster).

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130

Retail TouchPoints

AUGUST 30, 2023

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

Shipping Costs 259

Shipping Costs Improvements Live Chat Retail 259

Smile.io

AUGUST 25, 2023

Sephora's Beauty Insider Sephora’s Beauty Insider VIP loyalty program. Program highlight: reward exclusivity Sephora’s Beauty Insider is undoubtedly one of the best ecommerce customer loyalty programs out there. Esther & Co’s Royal Rewards Esther & Co’s Royal Rewards explainer page.

Customer Loyalty 77

Customer Loyalty Beauty and Health Customer Food and Beverages 77

Retail TouchPoints

MARCH 26, 2021

For example, customers can create unique colorways for a pair of sneakers or add personalized text. Allowing consumers to customize their orders creates apersonalized retail customer experience and ultimately delights customers as they get to design products that suit their needs.

Customer Experience 312

Customer Experience Technology Customer Fulfillment 312

Retail TouchPoints

JULY 21, 2022

For years, consumers have known that their behaviors have been tracked. But as more outside forces shine a spotlight on how those behaviors are turned into data that is leveraged for monetary gain, consumers are looking for more control over their information — and marketers are scrambling to keep pace. adults and 125 marketers.

Marketing 279

Marketing Consumer Information Customer Retention 279

Kissmetrics

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Omnisend

JUNE 28, 2021

As a result, the customer sees content that’s more applicable to them and their circumstances, and brands can ensure that their audience is seeing the most appropriate content. 71% of consumers feel frustrated when their shopping experience is impersonal. Improved loyalty and overall sales. The results?

Customer Loyalty 151

Customer Loyalty eCommerce Customer Recommendation 151

Retail TouchPoints

OCTOBER 27, 2021

The holiday season has always been prime time for retailers to roll out new marketing campaigns, events and experiences that draw people to their stores — and keep them there. Despite these reservations, 47% of consumers plan to shop in-store this holiday season, an 8% increase from 2020.

Consumer 264

Consumer Supplies Fulfillment Technology 264

365 Retail

MAY 5, 2023

New data from Scurri , the next-generation delivery management platform, reveals nearly 9 in 10 (88%) UK retailers believe a branded post-purchase tracking solutions built into the delivery experience improves customer shopping journeys, leading to an increase in repeat purchasing (44%) and loyalty and retention (44%).

Customer Loyalty 52

Customer Loyalty Customer Retail Omnichannel 52

Smile.io

JANUARY 27, 2022

DICK’S Sporting Goods and Nike recently announced they would be taking their long-standing business relationship to the next level by partnering on customer loyalty. Customers of DICK’S and Nike can now link their DICK’S’ ScoreCard and Nike Membership loyalty program accounts to unlock exclusive products, events, and offers.

Sporting Goods 83

Sporting Goods Customer Loyalty Customer Events 83

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. that’s why marketing teams are allocating more of their spend towards them. What’s the Point of Loyalty?

Consumer 156

Consumer Payment Services Fulfillment Multi-channel 156

Retail TouchPoints

JUNE 22, 2023

While Urban Outfitters ’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination for consumers’ “next generation of life,” when they’re starting careers and families, according to Chief Marketing Officer Elizabeth Preis.

Customer 278

Customer Clothing Consumer Fashion 278

GetElastic

AUGUST 18, 2021

B2B companies are implementing new strategies to adapt to a changing market and take advantage of a growing online customer base, characterized by rising mobile usage, new expectations for personalization and self-service, and increasing demand for digital connectivity. Prioritizing channels with larger contributors to current traffic.

B2B 145

B2B eCommerce Payment Services Marketing 145

Retail TouchPoints

FEBRUARY 1, 2021

More than one-third of consumers now shop online each week, up from 28% pre-pandemic. The customers of one of my clients, a retailer of hobbyist products, skew older and retired and did less shopping online. Omnichannel shopping. Retailers that relied heavily on store sales had to regroup after the pandemic hit. Voice commerce.

Customer Experience 321

Customer Experience Customer Omnichannel Social Media 321

Retail TouchPoints

JANUARY 5, 2022

But like any hot trend that has garnered a lot of buzz (I’m talking about you, “omnichannel”), there has been confusion about what experiential retail actually entails — and how it can be done successfully. For others, it may mean partnering with rotating concepts or “real estate on-demand” companies that allow them to test new markets.

Retail 290

Retail Omnichannel Social Media Consumer 290

Retail TouchPoints

JUNE 8, 2023

The key to CX success is seamlessness, and different metaverse platforms and Web3 technologies may ultimately make consumer interactions feel clunky or disjointed. Finally, several sessions will reveal how Web3 can support brands in their quest to solidify customer loyalty.

Technology 284

Technology Customer Loyalty Omnichannel Consumer 284

Dynamic Action

JUNE 27, 2023

Summary Retailers must shift from a product-first to a customer-centric strategy to foster long term loyalty and brand advocacy. Customer expectations and demands are skyhigh, meaning efforts must move beyond marketing towards data-backed decisions to offer a truly personalized experience. McKinsey & Co.

Consumer 62

Consumer Customer Retail Customer Loyalty 62

Retail TouchPoints

MARCH 10, 2021

Retailers with a strong omnichannel presence, like Target , are well-positioned for success in the coming year as traffic returns, but even mall-based companies in weaker positions, like Gap , show signs that they can leverage an online pivot to fuel a turnaround effort. Omnichannel and Store-Based Fulfillment Are Bigger Than Ever.

Fulfillment 278

Fulfillment Omnichannel Apparel Order Fulfillment 278

ChannelAdvisor

APRIL 7, 2019

Developing an omnichannel supply chain strategy is essential to remaining competitive. Not only does this offer a more convenient experience for the customer, but it also creates additional revenue opportunities that you may otherwise miss. As omnichannel enablement becomes more prevalent, consumer demands are also increasing.

Omnichannel 85

Omnichannel Blog Merchant Services eCommerce 85

Optimizely

APRIL 5, 2018

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer?

B2C 170

B2C Consumer Shipping Costs Supplies 170

Retail TouchPoints

DECEMBER 27, 2021

ESG analysis could indicate that management is focused on long-term competitive market advantages that also may help it meet future bondholder obligations. This is likely a reflection of heightened consumer price sensitivity in these subsegments. Discretionary Goods Demand Higher Environmental Scrutiny. COVID Rear-View Mirror.

Retail 357

Retail Supplies Customer Loyalty Fashion 357

Sailthru

JUNE 23, 2023

While similar to Gen Z in some respects, Millennials are the ones who have made terms like the gig economy, purpose-driven marketing, and user-generated content more than just fleeting buzzwords. Millennial Consumer Trends Index 2023 explores some of the major shifts that are in play. Millennials love loyalty programs.

Marketing 78

Marketing Social Media Customer Loyalty Banking 78

Retail TouchPoints

FEBRUARY 28, 2023

There’s no question that rising prices have altered consumer behaviors. Our recent survey of North American, UK and APAC consumers — which is the basis of an upcoming Eagle Eye report — found similar trends globally: 61% of shoppers worldwide are using money-saving tactics like seeking out on-sale items and coupons more often.

Retail 288

Retail Books Consumer Social Media 288

Retail TouchPoints

JULY 14, 2023

The AI boom shows no sign of slowing down, with a global market value projected to grow to more than $500 billion this year. This applies across the customer shopping journey, from customized recommendations to predicting consumer behavior and product demand as well as creating more seamless omnichannel experiences.

eCommerce 242

eCommerce Order Fulfillment Fulfillment Multi-channel 242

Sailthru

JANUARY 16, 2020

Take omnichannel personalization, for example. From there, retailers must look at the various solutions that can deliver a holistic omnichannel customer profile. Missing Out on Omnichannel Personalization Is No Longer an Option. The time when “omnichannel” was a hot buzzword is long gone.

Omnichannel 78

Omnichannel Seminar Customer Loyalty Mobile 78

Retail TouchPoints

NOVEMBER 11, 2021

Curious about how consumer attitudes and behaviors are evolving? What consumers really want from brands and retailers. EY (Ernst & Young) has been tracking changing consumer sentiments since the onset of COVID-19 and will soon launch its 8 th Future Consumer Index. 17 from 12 to 12:30 p.m.

Merchant Services 338

Merchant Services Cryptocurrencies Payments Payment Services 338

Retail TouchPoints

JULY 26, 2022

With rising gas prices, food shortages, skyrocketing interest rates and ever-present inflation, consumers are worried and that means retailers are worried, too. We’re already seeing online shopping demand level off , with consumers finding a new balance between digital and physical channels. Loyalty Shifts to Value.

Shipping Costs 305

Shipping Costs Gifts Fulfillment Consumer 305

RTP blog

AUGUST 23, 2019

By Derek O’Carroll, Brightpearl If you Google “buy online pick up in store” (BOPIS), you’ll be struck by how popular in-store pickup has become with consumers — but only with the big box retailers like Macy’s, Old Navy, Kohl’s, JCPenney, Target and Walmart. of total retail spend within the next four years. Simplified returns processes.

Merchant Services 150

Merchant Services Marketing Retail Shipping Costs 150

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. These statistics underscore the need for businesses to comprehend and adapt to the evolving currents of customer buying behavior. So let’s get to it!

Payment Services 52

Payment Services Consumer Retail Social Media 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. These statistics underscore the need for businesses to comprehend and adapt to the evolving currents of customer buying behavior. So let’s get to it!

Payment Services 52

Payment Services Consumer Retail Social Media 52

retailnext

AUGUST 15, 2019

The challenge for many retailers is not only to be accessible on many channels or touchpoints, but for those channels to deliver a consistent and integrated service quality – as this significantly impacts shopper satisfaction and customer loyalty, and serves many other benefits for the brand. Offer rewarding loyalty programs.

Customer Loyalty 40

Customer Loyalty Payment Services Customer Live Chat 40

365 Retail

JUNE 7, 2023

That’s according to new research from omnichannel customer engagement platform SAP Emarsys to mark the launch of its Mobile Wallet. This generational difference appears to be driven by the loyalty benefits offered by mobile wallets, with 93% of consumers using a mobile wallet-based loyalty programme.

Omnichannel 98

Omnichannel Mobile Customer Loyalty Channel 98

Wiser

AUGUST 13, 2019

Whether you achieve this goal or not can be summed up with one metric: market basket size. What is a market basket? A small market basket size is one item—what counts as a large basket is up to you. Even so, increasing the number of items a consumer buys during a trip to your store is incredibly important.

Marketing 103

Marketing Omnichannel Customer Loyalty Consumer 103

Retail TouchPoints

MARCH 11, 2024

“Brand fans” are definitely loyal customers, but not all loyal customers are brand fans — and for many marketing and brand teams, driving relevance and impact means activating and leveraging those brand fans and superfans. Coming out of the pandemic, we’re still really seeking that joy and that community,” said Thomas.

Social Media 264

Social Media Consumer Reference Definition 264

Retail TouchPoints

APRIL 16, 2021

The “new normal” may be here to stay, with retailers and consumers alike embracing the new, online-driven landscape of the retailer sector. Previously, it was important to draw the consumer’s visual attention to the product using a strong design, and to combine storytelling with strong emotions to create a perfect brand world.

POS 225

POS Retail Information Customer Loyalty 225