How Kroger Strengthened Customer Loyalty by Sharing its ‘Passion’ for Sustainability
Retail TouchPoints
APRIL 7, 2022
Many factors go into customer loyalty, from the most basic (offering quality products that shoppers want) to more emotionally driven considerations. Retail TouchPoints (RTP): Why do you think the Zero Hunger Zero Waste initiative was particularly resonant for consumers? Barbara Connors. “We
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