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RSP21 Reveals Top Growth Drivers for the Post-COVID Era

Retail TouchPoints

The 15 sessions covered a wide range of topics, so to make it easier to browse we’ve organized the sessions into four categories: Holiday 2021 forecasts and how best to prepare for 2022; Building loyalty with connected consumer experiences; Key ecommerce and digital marketing trends; and Embedding innovation within your retail organization.

Payments 220
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One third of UK shoppers have finished Christmas shopping by Black Friday

365 Retail

The research indicates a clear shift in when consumers are looking to purchase their Christmas items, skipping typical sales periods in favour of spreading the cost of purchases over a longer period of time. Brands like Amazon are already doing this, by recently introducing a second Prime Day for a last-minute boost in revenue.

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An Beginner’s Guide To Creating A Customer Loyalty Program In 2020

Ecommerce Platforms

Second, this guide churns out a few examples that could help you kickstart your loyalty scheme. And most of all, a simplified formula to help you measure your loyalty program's overall perfomance. . So let's get started… What’s the point of having a customer loyalty program? . The result?

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Retailers Can Boost Revenue With Customized Financing Plans

RTP blog

Always on the lookout for ways to boost sales, retailers are building partnerships with banks to offer direct-to-consumer loans. These in-house financing offers can build sales and encourage customer loyalty. With financing available, customers may also purchase additional items. People want what you’re selling.

Payments 150
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Overcoming the challenge of selling DTC perfume and fragrance cross-border

ESW

Selling DTC perfume and fragrance is an effective way to delight current brand fans and also attract new customers by offering an accessible entry point to high-end or luxury brands. It’s unsurprising, then, that online shoppers would expect to go through one checkout process and receive their order in one package.

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Why Brands Should Consumerise B2B Experiences

ESW

A growing number of business buyers are digitally native but experience a disconnect between the way they buy personal consumer goods and how they are forced to make business purchases. Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel.

B2B 78
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Bots are Threatening Ecommerce Sites — Here’s How to Protect Against Them

Retail TouchPoints

Many businesses have spent the last year shoring up resources for online storefronts in order to meet consumer demand. If this is successful, the attacker can hold the website for ransom, demanding payment (usually in the form of a cryptocurrency such as Bitcoin) from the site owners. Watch Your Payment Systems.