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Backcountry Dives Deeper into Consumer Insights via Experience Management Platform

Retail TouchPoints

As ecommerce sales continue to surge for recreation products, outdoor gear and clothing retailer Backcountry is elevating its digital game by mining customer data to deliver a better experience and offering. The solution also includes a proprietary value-tracking capability.

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Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation

Retail TouchPoints

But that same wave of electronic innovation that gave rise to Batteries Plus also put a drain on the retailer’s business as ecommerce began to take hold. Over the last decade or so, Batteries Plus has struggled to find its place in the world of digital retail, even as consumers have become ever more reliant on battery-powered devices.

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Holidays, World Cup Drive New Metaverse Activations from Ralph Lauren, VS&Co, PacSun

Retail TouchPoints

For brands it’s a unique opportunity to tap into the fan fever surrounding one of the world’s largest sporting events while consumers also are in a festive mood. 5, 2022, will debut two outfits and alternate styles as well as in-game cosmetics. Here are some recent highlights: Ralph Lauren Redesigns its Logo for Fortnite Collection.

Games 258
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U.S. Apparel Resale to Double in Next Five Years, Fueled by Retailers and Brands

Retail TouchPoints

There was a time, not too long ago, when it took a lot of convincing to get consumers to consider secondhand. Now, both consumers and the retailers that serve them are quite willingly jumping on the resale bandwagon, driving an already hot sector toward even further growth. Retailers and Brands Take the Baton.

Apparel 295
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Store Reopenings: Why Retailers Must Go Above And Beyond To Bring Shoppers Back

Retail TouchPoints

No part of the retail industry will be able to reopen as though nothing has changed, but stores where trying items on has been part of the shopper journey will be among the hardest hit — and these are often places where curbside pickup is a less appealing option. Not all apparel retailers will be affected equally, however.

Retail 241
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How COVID-19 Created the Store of the Future

retailnext

For years retailers have been talking about the store of the future, how to compete with Amazon, and how to best serve today’s digitally driven customer. The pace has been maddeningly slow – both as an executive in retail technology and as a consumer. Enter COVID-19. Transparency.

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Are Retail Executives Ignoring the Facts about Bopis?

OrderDynamics

It directly reviewed over one thousand retail websites. In fact, quite tedious and time consuming, but we felt it provided solid enough results to warrant the extra effort. Here we find: L2 Research: Finds 34% BOPIS among specialty retailers (2017). Is it too late to get in the game? Not an easy feat.

Retail 50