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Mobile eCommerce Trends & Strategies for 2021

Groove

Add in the number of sales made exclusively on mobile devices and the importance of mobile optimization becomes unavoidable. The challenge for many businesses, however, is developing a mobile eCommerce strategy that makes sense for them. Mobile eCommerce Trends To Look Out For. Offer Native Mobile eCommerce Checkouts.

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As Mobile Sales Surge, Retailers Double Down on the App Experience

Retail TouchPoints

Insider Intelligence predicts that mobile commerce sales will account for 43.4% Although standard m-commerce sites offer ease and convenience, more consumers are spending more time in mobile apps, especially those that offer seamless and immersive brand experiences. of total U.S. retail ecommerce sales — and 6.5% of all U.S.

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Mobile Ecommerce Success Calls for the ‘Instagramification’ of the App Experience

Retail TouchPoints

Global downloads of mobile shopping apps were up 16% year-over-year in the first half of 2022 while the number of sessions was up 29% , according to data from the It’s Not Luck, It’s Skill: Make Every Marketing Dollar Count This Holiday Season report by data.ai. Mobile Retailing Requires a ‘Mindset Shift’.

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Vibes Helps Retailers Enable Real-Time Messaging Through Mobile Wallets

Retail TouchPoints

Mobile solution provider Vibes has launched Mobile Wallet as a Channel, a platform designed to help retailers use native mobile wallet apps, Apple Wallet and Google Pay to deliver personalized mobile experiences for marketing and loyalty purposes.

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How to Sell a Mobile App or Game Outside App Stores

FastSpring

If you’re not sure how to sell an app direct to consumer (D2C) outside the app stores — or if you’re looking for a new way to monetize your mobile app or game — you may be wondering what options you have. However, because of ongoing court cases and the development of new laws and regulations, the mobile landscape is changing.

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Accelerated Mobile Pages (AMP): The Definitive Guide for Marketers

Kissmetrics

A few years ago, Google launched its mobile-friendliness update and made page load speed one of its mobile search engine ranking factors. Accelerated Mobile Pages, or AMP. What Are Accelerated Mobile Pages (AMP)? In simple terms, Accelerated Mobile Pages is an open-source project designed to optimize faster mobile pages.

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How a Lack of Direct-to-Consumer Options Hurts Players

FastSpring

A lot of big changes around direct-to-consumer options in the games industry have been going on in the past few months. These changes indicate one thing: The mobile games industry is changing, but Apple and Google will fight with everything they have to keep their grip on payment processing — and by extension, players’ wallets.

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