Macy’s Levels Up Personalization with 500M Tailored Offers to 30M Customers
Retail TouchPoints
JULY 22, 2024
Personalization has become an expectation for many consumers, but brands’ maturity levels in providing personalized marketing and CX varies greatly. Macy’s also looks “in large part” to customer lifetime value (CLV) and determining the behaviors that the team knows drives deeper consumer relationships.
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