Remove Consumer Remove Exercises Remove Multi-channel
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Macy’s Levels Up Personalization with 500M Tailored Offers to 30M Customers

Retail TouchPoints

Personalization has become an expectation for many consumers, but brands’ maturity levels in providing personalized marketing and CX varies greatly. Macy’s also looks “in large part” to customer lifetime value (CLV) and determining the behaviors that the team knows drives deeper consumer relationships.

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Is Selling on Amazon the Cure for High Customer Acquisition Costs?

Retail TouchPoints

As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their branded ecommerce experiences and doubled down on unique brand opportunities found on marketplaces like Amazon. Reis: The consumer continues to look for very special deals, obviously.

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How Natori’s Direct-to-Consumer Ecommerce Strategy is Accelerating Brand Growth

BigCommerce

As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. Expanding our direct-to-consumer channel has successfully served our customers in new ways, but it has been a challenge and a learning process every step of the way.

Consumer 174
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Perishable Goods & eCommerce: How To Sell Food Online With Ease

Groove

By offering your perishable products directly to consumers outside of your existing in-person sales channels, you will earn new brand champions without sacrificing profit margins to middle-men and chain grocery stores. In eCommerce, brands are constantly searching for new ways to make their products accessible to new markets.

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From Obligation to Opportunity: Make Compliance Your Biggest USP

Retail TouchPoints

Rapid consumer adoption of new payment technologies and ecommerce, accelerated by the pandemic, led to demand for seamless and secure payment flows through every channel. Compliance is much more multi-faceted than being up to date on which regulations are in effect in different markets.

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How to Sell & Ship Perishable Goods Online

Groove

By offering your perishable products directly to consumers outside of your existing in-person sales channels, you will earn new brand champions without sacrificing profit margins to middle-men and chain grocery stores. In eCommerce, brands are constantly searching for new ways to make their products accessible to new markets.

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Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

Propelled by new technologies and heightened consumer demand, some segments that had been slower to gain traction online finally moved into the digital fast lane — cars , adult beverages and even trees , to name just a few. And yet, the consumer demand is there, and it’s becoming hard for retailers to ignore, no matter their category.