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As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes

Retail TouchPoints

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. But it’s still true that only a small fraction of the fashion retail market has put tactical plans into place to support this significant consumer base.

Consumer 290
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Nike Unveils ‘Studio’ Store Model to Support Community-Driven Fitness

Retail TouchPoints

Nike has been lauded for its Nike Training Club app, which brings structured fitness programs and one-off workouts right to consumers’ personal devices. It will include both Nike Training Studios (NTS) and Nike Running Studios (NRS) to offer consumers at all skill levels both functional strength training and endurance workout options.

Gifts 231
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Dollar General Invests in AI as it Doubles Down on Fresh Food Commitment  

Retail TouchPoints

We’re proud to leverage our footprint to meet the need for healthy food options in more communities than any other retailer across the U.S.” To ensure consumers have fast and convenient access to fresh foods, DG has partnered with Shelf Engine to roll out AI-powered automated ordering technology in approximately 3,000 stores.

Banking 224
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YoY Comparison of Top-Selling Amazon Products Tells the Tale of Two Unprecedented Years

Retail TouchPoints

New data from Amazon portrays recent shifts in consumer behavior through the lens of the top-selling products on the platform. Compared to this same time last year, consumers are entertaining more, traveling more and dressing up — although they are not forgoing the sweatpants altogether.

Travel 297
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Stitch Fix Chief Merchant: The Style Forecast is ‘an Embodiment’ of the Brand Promise

Retail TouchPoints

The Stitch Fix Style Forecast has become so much more than a press campaign used to drum up buzz and consumer excitement before the New Year’s Eve ball drops. We lean into more traditional merchandising-type exercises for this, looking at our brand matrix and looking at assortment balance.

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Sweaty Betty Sold to Wolverine Worldwide as Women’s Activewear Market Heats Up

Retail TouchPoints

Sweaty Betty makes more than 80% of its revenue through the direct-to-consumer channel, which was a boon during the 2020 lockdowns. The retailer reported “ triple-digit digital growth” for the year alongside 60% overall revenue growth as customers stocked up on apparel for their at-home exercise routines, according to The Evening Standard.

Apparel 306
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Consumer-Centric Strategies for a Successful Q4

ChannelAdvisor

In the presentation, they shared several statistics from ChannelAdvisor’s recent consumer survey that yielded insights into the various stages consumers walk through before completing a purchase. The research also indicated consumers are shopping online more frequently than ever before. Understanding the Consumer Journey.