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Remaining Agile in a New Age of Retail: Three Things that Enterprise Brands can Learn from Smaller Players 

Retail TouchPoints

From leisure and sportswear to gifts and jewelry, the chances are you’ve bought a product from a small business over the last couple of years — whether it be a digitally native startup, a one-person band working from their kitchen table or a small independent store selling online around the world. Reflecting the growing?

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Data Will be Key to Retail Success in 2021

Retail TouchPoints

With these sweeping shifts in consumer needs, retailers relied on data more than ever to quickly position themselves to create the kinds of offerings and experiences that consumers expected during this unprecedented period. The question of when — or if — a return to normal is in sight is still being pondered. CPG will thrive with D2C.

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Babylist Blends URL and IRL Engagement with Virtual Showroom

Retail TouchPoints

Whether they’re shopping for clothes, toys, books, furniture or electronics, consumers shopping for baby items can easily be overwhelmed by the volume of information available — especially online. Through quarterly surveys, consumer panels and individual UX research, Babylist has been able to master its content strategy.

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The Top Footwear Ecommerce Trends That Will Dominate the Industry

Omnisend

Athleisure, a portmanteau of athletic and leisure, is a type of apparel that draws on the comfort of athletic wear while remaining more trendy and put-together than typical sports apparel. Omnichannel Fashion Ecommerce. Use social media platforms to increase brand visibility and engage with your customers.

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Why Brick-and-Mortar Is Good for Online Sales; Analysts Predict the Coming Holiday Season Will Be Good To Ecommerce

Sailthru

Analysts are forecasting a rosy holiday season for online retail this year, likely with some help from the omnichannel shoppers making brick-and-mortar an ecommerce driver. based realtor British Land has some hard numbers on the impact of a physical store on online sales, underscoring the growing impact of omnichannel retail.

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How Customer Lifecycle Marketing Breathes Life into Ecommerce Retention

Omnisend

This works in tandem with efficient segmentation and omnichannel marketing. . This is more evident than ever, with 80% of consumers expecting and demanding fast and convenient platforms. These same consumers look for exceptional customer service, so you can add to your list of essentials for customer lifecycle marketing.

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Ecommerce Chatbots 101: What Are They And Do You Need one?

GetElastic

There are any number of ways consumers today can connect with a brand and purchase products online – whether that’s on a website, in a mobile app, over email, on the phone, through social media, or in-store. They allow consumers to quickly and digitally interact with companies, without having to talk to a real person.