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Data Will be Key to Retail Success in 2021

Retail TouchPoints

With consumer shopping more disjointed than ever before, retailers can find a competitive advantage in a robust omnichannel experience informed by consumer behavior across channels. Further, the only two categories that experienced a decline were electronics and gadgets and — not surprisingly — travel and leisure.

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Remaining Agile in a New Age of Retail: Three Things that Enterprise Brands can Learn from Smaller Players 

Retail TouchPoints

From leisure and sportswear to gifts and jewelry, the chances are you’ve bought a product from a small business over the last couple of years — whether it be a digitally native startup, a one-person band working from their kitchen table or a small independent store selling online around the world.

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Babylist Blends URL and IRL Engagement with Virtual Showroom

Retail TouchPoints

While creating and amplifying content across email, video, social media and its site has helped Babylist build credibility and drive user engagement, “one thing we have never been able to help them with is the physical touch-and-feel experience with products,” Grant noted.

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The Top Footwear Ecommerce Trends That Will Dominate the Industry

Omnisend

Athleisure, a portmanteau of athletic and leisure, is a type of apparel that draws on the comfort of athletic wear while remaining more trendy and put-together than typical sports apparel. Omnichannel Fashion Ecommerce. Use social media platforms to increase brand visibility and engage with your customers.

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Why Brick-and-Mortar Is Good for Online Sales; Analysts Predict the Coming Holiday Season Will Be Good To Ecommerce

Sailthru

Analysts are forecasting a rosy holiday season for online retail this year, likely with some help from the omnichannel shoppers making brick-and-mortar an ecommerce driver. based realtor British Land has some hard numbers on the impact of a physical store on online sales, underscoring the growing impact of omnichannel retail.

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How Customer Lifecycle Marketing Breathes Life into Ecommerce Retention

Omnisend

This works in tandem with efficient segmentation and omnichannel marketing. . Bringing out the big guns on social media is one of them. By retargeting customers on social media , you can take a more proactive approach to combating churn. . Customers can check their emails at their leisure.

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Ecommerce Chatbots 101: What Are They And Do You Need one?

GetElastic

There are any number of ways consumers today can connect with a brand and purchase products online – whether that’s on a website, in a mobile app, over email, on the phone, through social media, or in-store. Reduced abandoned shopping carts. 34% of online retail store customers accept AI chatbots, more so than in any other industry.