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How Natori’s Direct-to-Consumer Ecommerce Strategy is Accelerating Brand Growth

BigCommerce

As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. Expanding our direct-to-consumer channel has successfully served our customers in new ways, but it has been a challenge and a learning process every step of the way.

Consumer 174
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How Carter’s is Committing to People, Planet and Product

Retail TouchPoints

Social impact, brand purpose and environmental influence are all driving decisions for consumers and employees alike. In a global survey of 30,000 consumers, Accenture Strategy found that 63% of consumers prefer to purchase from purpose-driven brands. that 72% believe purpose should come before profits.

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Becoming a Part of Our Customers’ Relationships

Retail TouchPoints

Understanding this process and implementing a relationship and engagement strategy has been a priority for us as we create a dialogue with our consumers that is more than just a transaction. Hosted By Moms, For Moms, the “watch and shop” event gave us another opportunity to bring tips, inspiration and multi-brand gift ideas to our customers.

Customer 277
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5 Steps to Grow Your Ecommerce Business with Email Marketing

Smile.io

Email marketing surpasses all other marketing channels in driving purchases.   List-building tools  Use a multi-pronged approach to feed your list growth engine. Consumers find you in multiple ways, so be ready for them. Purchasing one violates the core tenet that email marketing is a permission-based channel.

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ChannelAdvisor Pulse E-Commerce Newsletter | June 2019

ChannelAdvisor

Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. We understand the challenges you’re facing: increased consumer expectations, limited budgets and complex data integrations. However, it also needed to set the same price across all of its retail channels to stay in compliance with price parity requirements.

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ChannelAdvisor Pulse E-Commerce Newsletter | June 2019

ChannelAdvisor

Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. We understand the challenges you’re facing: increased consumer expectations, limited budgets and complex data integrations. However, it also needed to set the same price across all of its retail channels to stay in compliance with price parity requirements.

article thumbnail

ChannelAdvisor Pulse E-Commerce Newsletter | June 2019

ChannelAdvisor

Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. We understand the challenges you’re facing: increased consumer expectations, limited budgets and complex data integrations. However, it also needed to set the same price across all of its retail channels to stay in compliance with price parity requirements.