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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement.

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Harness the Power of BNPL to Build Stronger Brand Equity

Retail TouchPoints

Customers that have a positive point-of-sale financing experience are more likely to repeat purchases from that retail brand if the BNPL option is white-labeled for the retailer. Giving consumers a positive BNPL experience includes offering high approval rates, transparent terms and attractive rates.

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How Businesses Can Prepare For The Evolving Commerce Landscape

RTP blog

American consumers spend an average of five hours a day on their mobile devices. This “always on” connectivity — high speed cellular networks, ubiquitous WiFi and “smart” devices — has enabled consumers to manage their day-to-day lives on their mobile devices. An effective mobile strategy needs to add real value for consumers.

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Key Takeaways From the Wiser Industry Leaders Brand Panel: Customer Engagement and Marketing

Wiser

In a recent panel discussion hosted by Wiser Solutions, senior leaders at brand manufacturers and retailers shed light on the delicate interplay between direct-to-consumer (D2C) channels and traditional retail partnerships.

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The Consumer Internet of Things is About to Explode

GetElastic

While the industrial IoT got an earlier start, the consumer IoT is not far behind and it is going to be big. Reimagining the Point of Sale Using many of the same underlying technologies, the consumer IoT gives merchandisers a whole new perception of what ‘place’ even means in the multi-channel universe.

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Three Steps to Evaluating Your Strategic Roadmap for D2C Adoption

GetElastic

Post-pandemic, brands have a surmounting pressure to re-evaluate their channel and sales strategies as direct-to-consumer (D2C) channel adoption increases, and the need for a nurturing customer experience is in demand. Point-of-sale (POS) data from owned retail stores. Learn More.

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Retail Media: Everything You Need to Know

Retail TouchPoints

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). The term commerce also is broad enough to encompass new media offerings from consumer-focused companies that are not traditional retailers.

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